Clay: B2B Wholesale Pricing vs Haptech: B2B Wholesale Pricingfor Shopify (2026)
Clay: B2B Wholesale Pricing and Haptech: B2B Wholesale Pricing are both Shopify apps designed to help merchants implement wholesale pricing strategies. However, they appear to cater to different segments of the B2B market. Clay, with a significantly larger number of reviews (81) maintaining a perfect 5-star rating, seems positioned as a more established and broadly applicable solution. Haptech, while also boasting a 5-star rating, only has 2 reviews, suggesting it's a newer or niche app. Haptech explicitly targets Shopify Plus merchants looking to leverage Discount Functions to migrate away from Shopify Scripts for advanced discounting and customer access controls. They enable complex discount rules, customer gating, and order limits.
At a Glance
Clay: B2B Wholesale Pricing
81 reviews
Haptech: B2B Wholesale Pricing
2 reviews
Detailed Overview
Haptech: B2B Wholesale Pricing
The easiest way to create Functions for discounts, bundles & order rules.
Key Features
- Smart B2B pricing with flexible discount rules.
- Apply shipping rate discounts or calculate live shipping fees.
- Easily migrate Scripts to Functions in just a few clicks.
- Custom registration forms with field control and approval workflow.
- Set order limits by product, cart, or customer.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Clay: B2B Wholesale Pricing5/5 Haptech: B2B Wholesale Pricing5/5 | ||
| Reviews | 81 | 2 |
Reviews Clay: B2B Wholesale Pricing81 Haptech: B2B Wholesale Pricing2 | ||
| Target Merchant | Not Specified | Shopify Plus |
Target Merchant Clay: B2B Wholesale PricingNot Specified Haptech: B2B Wholesale PricingShopify Plus | ||
| Technology | Not Specified | Shopify Discount Functions (replaces Scripts) |
Technology Clay: B2B Wholesale PricingNot Specified Haptech: B2B Wholesale PricingShopify Discount Functions (replaces Scripts) | ||
| Discount Flexibility | Smart B2B pricing with flexible discount rules. | Flexible discounts by product, customer group, order total, volume discount or quantity break. |
Discount Flexibility Clay: B2B Wholesale PricingSmart B2B pricing with flexible discount rules. Haptech: B2B Wholesale PricingFlexible discounts by product, customer group, order total, volume discount or quantity break. | ||
| Key Feature | Smart B2B pricing with flexible discount rules. | Easily migrate Scripts to Functions in just a few clicks. |
Key Feature Clay: B2B Wholesale PricingSmart B2B pricing with flexible discount rules. Haptech: B2B Wholesale PricingEasily migrate Scripts to Functions in just a few clicks. | ||
| Access Control | Not Specified | Custom registration forms with field control and approval workflow. |
Access Control Clay: B2B Wholesale PricingNot Specified Haptech: B2B Wholesale PricingCustom registration forms with field control and approval workflow. | ||
| Order Management | Not Specified | Set order limits by product, cart, or customer. |
Order Management Clay: B2B Wholesale PricingNot Specified Haptech: B2B Wholesale PricingSet order limits by product, cart, or customer. | ||
Our Verdict
For established Shopify stores with a large customer base needing a reliable and well-reviewed B2B wholesale solution, Clay: B2B Wholesale Pricing is likely the safer choice given its high rating and significantly greater number of reviews. For Shopify Plus merchants already familiar with Shopify Scripts and seeking to migrate to Discount Functions for more advanced and granular control over discounts, customer access, and order limits, Haptech: B2B Wholesale Pricing appears to be the more specialized and potentially powerful option, despite its limited review count. Its focus on Discount Functions and advanced customer control makes it suitable for complex B2B setups where a high degree of customization is required.
Common Questions
Which app is easier to set up?
Based on the app descriptions, Clay appears to be designed for ease of use with 'Smart B2B pricing', while Haptech seems geared towards more technical users familiar with Shopify Scripts and willing to migrate to Discount Functions, thus potentially being more complex to set up initially.
Which app is better for small businesses just starting with B2B?
Clay might be a better starting point for smaller businesses as it likely offers a more straightforward and less technically demanding approach to B2B pricing. The higher review count also suggests a wider user base and potentially more readily available support resources.
Does Haptech work for non-Shopify Plus stores?
The description explicitly states that Haptech is 'Built for Shopify Plus,' so it is unlikely to function correctly or at all on non-Plus stores. Clay does not have that restriction implied in its details.
Which app provides more granular control over shipping rates?
Haptech explicitly mentions the ability to 'Apply shipping rate discounts or calculate live shipping fees.' Clay does not mention shipping discount features. So, Haptech would give more control over shipping.
Which app is better for migrating existing wholesale discounts from Shopify Scripts?
Haptech is the obvious choice. Their description states that merchants can 'Easily migrate Scripts to Functions in just a few clicks.' Clay makes no such claim.
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