Checkout Links by Edi&P vs MultiVariants ‑ Bulk Orderfor Shopify (2026)
Checkout Links by Edi&P and MultiVariants - Bulk Order both have perfect 5/5 ratings, but cater to vastly different needs. Checkout Links focuses on creating smart, trackable checkout links for various marketing channels, aiming to improve conversion and customer retention through personalized buying experiences. It's geared towards merchants who want to leverage channels like email, SMS, and social media to drive sales through direct checkout links and sophisticated link tracking and A/B testing. MultiVariants - Bulk Order, however, appears to address a more specific need: facilitating bulk orders, likely with multiple variants. Its higher review count (306 vs. 23) suggests a broader user base or longer market presence, implying it solves a common pain point effectively. While both apps relate to the 'Checkout' category in the Shopify App Store, their feature sets indicate that they are targeted at different stages of the customer journey and address different business needs. One focuses on customer acquisition and retention, and the other on order fulfillment efficiency for businesses with complex product catalogs.
At a Glance
Checkout Links by Edi&P
23 reviews
MultiVariants ‑ Bulk Order
306 reviews
Detailed Overview
Checkout Links by Edi&P
Smart checkout links - turn any channel into instant sales and make every link count.
Key Features
- Direct checkout links with pre-filled carts and auto-applied discounts
- One click direct checkout and cart links for social media, email and SMS
- Start A/B testing different discount links with smart link analytics
- One click reorder links for customer retention and repeat purchases
- Pre-checkout landing pages for bundles and product selection
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Checkout Links by Edi&P5/5 MultiVariants ‑ Bulk Order5/5 | ||
| Reviews | 23 | 306 |
Reviews Checkout Links by Edi&P23 MultiVariants ‑ Bulk Order306 | ||
| Focus | Smart Checkout Links (Marketing & Retention) | Bulk Order Processing |
Focus Checkout Links by Edi&PSmart Checkout Links (Marketing & Retention) MultiVariants ‑ Bulk OrderBulk Order Processing | ||
| Key Features | Direct checkout links, A/B testing, Reorder links, Pre-checkout landing pages | Bulk Order functionality (implied) |
Key Features Checkout Links by Edi&PDirect checkout links, A/B testing, Reorder links, Pre-checkout landing pages MultiVariants ‑ Bulk OrderBulk Order functionality (implied) | ||
| Target Merchant | Merchants seeking to boost sales through marketing channels & improve customer retention | Merchants needing to efficiently process large orders or offer bulk discounts |
Target Merchant Checkout Links by Edi&PMerchants seeking to boost sales through marketing channels & improve customer retention MultiVariants ‑ Bulk OrderMerchants needing to efficiently process large orders or offer bulk discounts | ||
| Value Proposition | Increase conversion rates and customer lifetime value via personalized checkout experiences. | Streamline bulk order management and increase order sizes. |
Value Proposition Checkout Links by Edi&PIncrease conversion rates and customer lifetime value via personalized checkout experiences. MultiVariants ‑ Bulk OrderStreamline bulk order management and increase order sizes. | ||
| Analytics | Yes, link analytics and A/B testing. | Not specified. |
Analytics Checkout Links by Edi&PYes, link analytics and A/B testing. MultiVariants ‑ Bulk OrderNot specified. | ||
| Primary Use Case | Driving targeted sales through various online channels. | Facilitating and managing large or variant-rich orders. |
Primary Use Case Checkout Links by Edi&PDriving targeted sales through various online channels. MultiVariants ‑ Bulk OrderFacilitating and managing large or variant-rich orders. | ||
Our Verdict
For merchants focused on leveraging marketing channels to drive sales through personalized checkout experiences, A/B testing discounts, and improving customer retention, Checkout Links by Edi&P seems like the better choice. Its feature set caters specifically to these needs.
On the other hand, if a merchant's priority is streamlining the processing of large orders, especially those involving multiple product variants, MultiVariants - Bulk Order is likely the more suitable option, despite the limited description. Its high number of reviews suggests it effectively addresses a common challenge for businesses dealing with bulk orders, even if the specific features aren't detailed.
Common Questions
Which app is better for running flash sales?
Checkout Links by Edi&P explicitly mentions supporting flash sales through its direct checkout links and discount application capabilities.
Which app is better for improving customer retention?
Checkout Links by Edi&P offers one-click reorder links specifically designed to enhance customer retention and repeat purchases. MultiVariants - Bulk Order does not explicitly state retention features.
Which app is more suited for social media marketing?
Checkout Links by Edi&P specifically mentions one-click direct checkout and cart links for social media, making it the better choice for social commerce initiatives.
Which app handles complex product configurations better?
While not explicitly stated in the descriptions, MultiVariants - Bulk Order hints at handling complex product configurations by focusing on bulk orders with multiple variants. It's implied to offer functionality related to managing various product options within a single order.
Which app offers more comprehensive analytics?
Checkout Links by Edi&P mentions smart link analytics and A/B testing, indicating a focus on tracking and optimizing link performance. The description for MultiVariants - Bulk Order does not mention any analytics features.
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