Checkout | Flow and Fly: Bundles & Quantity Breaks both aim to increase average order value (AOV) for Shopify merchants through upselling and cross-selling techniques, but they approach the problem from different angles and target slightly different merchant needs. Checkout | Flow focuses on enhancing the checkout experience directly, allowing merchants to customize the checkout page itself with upsells, content, forms, and branding elements through Checkout Extensibility. Fly: Bundles & Quantity Breaks, in contrast, concentrates on product bundling, quantity breaks, and other volume-based discounting strategies to encourage larger purchases throughout the entire shopping journey, emphasizing pre-checkout strategies. The key distinction lies in *where* these apps operate in the customer journey and *how* they attempt to boost AOV. Checkout | Flow provides tools to optimize the checkout page and associated order status pages. Fly: Bundles & Quantity Breaks aims to create more enticing product offerings and incentives before the customer even reaches the checkout. The review counts strongly favor Fly: Bundles & Quantity Breaks, suggesting greater market penetration and broader user experience data, while the 5-star rating for both indicates generally positive experiences within their respective focuses.
12 reviews
257 reviews
Checkout upsells, forms, content & branding with Checkout Extensibility
Maximize AOV with product bundles, combos, quantity breaks, volume discounts, upsells, FBT & BOGO
| Rating | 5/5 | 5/5 |
Rating Checkout | Flow5/5 Fly: Bundles & Quantity Breaks5/5 | ||
| Reviews | 12 | 257 |
Reviews Checkout | Flow12 Fly: Bundles & Quantity Breaks257 | ||
| Primary Focus | Checkout Customization & Optimization (Upsells, Content, Branding) | Product Bundling & Volume Discounts |
Primary Focus Checkout | FlowCheckout Customization & Optimization (Upsells, Content, Branding) Fly: Bundles & Quantity BreaksProduct Bundling & Volume Discounts | ||
| Key Upselling Location | Checkout, Thank-you, Order Status Pages | Product Pages, Cart Page, Frequently Bought Together Sections |
Key Upselling Location Checkout | FlowCheckout, Thank-you, Order Status Pages Fly: Bundles & Quantity BreaksProduct Pages, Cart Page, Frequently Bought Together Sections | ||
| Target Merchant Type | Merchants wanting a highly branded, customized checkout experience and granular control of post-purchase flow | Merchants selling products easily bundled or discounted based on quantity, seeking to increase cart size through strategic offers |
Target Merchant Type Checkout | FlowMerchants wanting a highly branded, customized checkout experience and granular control of post-purchase flow Fly: Bundles & Quantity BreaksMerchants selling products easily bundled or discounted based on quantity, seeking to increase cart size through strategic offers | ||
| Technical Complexity | Checkout Extensibility knowledge beneficial, White-glove onboarding offered | Zero coding required, 24/7 support |
Technical Complexity Checkout | FlowCheckout Extensibility knowledge beneficial, White-glove onboarding offered Fly: Bundles & Quantity BreaksZero coding required, 24/7 support | ||
| Value Proposition | Increase revenue and conversion rates by optimizing the checkout experience, adding trust signals, and streamlining the purchasing process. | Maximize AOV by incentivizing larger orders through appealing product bundles, quantity discounts, and add-on suggestions. |
Value Proposition Checkout | FlowIncrease revenue and conversion rates by optimizing the checkout experience, adding trust signals, and streamlining the purchasing process. Fly: Bundles & Quantity BreaksMaximize AOV by incentivizing larger orders through appealing product bundles, quantity discounts, and add-on suggestions. | ||
| Analytics | Built-in analytics | Bundle Breakdown for discounting, inventory, and fulfillment |
Analytics Checkout | FlowBuilt-in analytics Fly: Bundles & Quantity BreaksBundle Breakdown for discounting, inventory, and fulfillment | ||
For merchants prioritizing a highly customized and branded checkout experience, particularly those comfortable with Shopify's Checkout Extensibility or those who need to add legal forms or detailed information to the checkout flow, Checkout | Flow is the better choice. Its focus on the checkout page itself gives merchants granular control over this crucial stage. The white-glove onboarding will make up for the smaller review count.
However, for merchants whose primary goal is to drive higher AOV through strategic product bundling, quantity discounts, and cross-selling opportunities offered *before* the checkout stage, Fly: Bundles & Quantity Breaks offers a more robust and proven solution. The much larger review count and focus on pre-checkout incentivization makes it ideal for stores with products readily suited to bundling or volume-based discounts.
Fly: Bundles & Quantity Breaks appears easier to use for non-technical merchants as it boasts zero coding required and 24/7 support. Checkout | Flow's reliance on Checkout Extensibility might require some technical understanding or utilizing the white-glove onboarding service.
Checkout | Flow is better suited for adding trust signals and security badges to the checkout page as it directly modifies the checkout interface, allowing merchants to add content and branding elements.
Fly: Bundles & Quantity Breaks explicitly mentions support for subscriptions. Checkout | Flow does not state explicit subscription support.
Checkout | Flow is more focused on post-purchase optimization as it allows customization of the thank-you and order status pages.
Fly: Bundles & Quantity Breaks claims zero impact on store speed due to well-integrated widgets, giving it an edge in this area. Checkout | Flow does not explicitly address site speed performance.
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