Categories by BTP vs Floatify: Social & CTA Buttonsfor Shopify (2026)
Categories by BTP and Floatify: Social & CTA Buttons are both Shopify apps in the "Search and navigation" category, but they address vastly different aspects of storefront usability and conversion. Categories by BTP focuses on improving product discovery through structured navigation, breadcrumbs, and SEO optimization of collection titles. It is aimed at merchants with large inventories who need to improve category management and search engine visibility. In contrast, Floatify focuses on immediate customer engagement through floating call-to-action buttons and social media integration. Floatify: Social & CTA Buttons targets merchants who want to improve customer communication and drive immediate action, such as initiating a chat or placing an order. While both aim to enhance the customer experience, Categories by BTP takes a more structural and SEO-focused approach, whereas Floatify focuses on direct interaction and improving conversions through readily accessible buttons.
At a Glance
Categories by BTP
5 reviews
Floatify: Social & CTA Buttons
68 reviews
Detailed Overview
Categories by BTP
Categories by BTP allows you to create a navigation tree and breadcrumbs using smart collections.
Key Features
- Automatically generate category tree and breadcrumbs snippets
- Create in-depth categories with unlimited nesting
- Automatically update collection titles for SEO optimization
Floatify: Social & CTA Buttons
Floating buttons: Phone, Chat, SMS, Whatsapp live chat. 1 click for better experience on your store!
Key Features
- Easily customize button, group buttons, optimize button display on all devices
- Various types of buttons: call button, add to cart button, social button...
- Offer an eye-catching designed button: Attract clients to reach and place orders
- WhatsApp live chat: enhanced satisfaction and increased sales
- Simple and easy to install, with no coding, 1 minute to go live.
Feature Comparison
| Rating | 2/5 | 5/5 |
Rating Categories by BTP2/5 Floatify: Social & CTA Buttons5/5 | ||
| Reviews | 5 | 68 |
Reviews Categories by BTP5 Floatify: Social & CTA Buttons68 | ||
| Core Function | Category Tree & Breadcrumbs | Floating Social & CTA Buttons |
Core Function Categories by BTPCategory Tree & Breadcrumbs Floatify: Social & CTA ButtonsFloating Social & CTA Buttons | ||
| Target Merchant | Large Inventory Stores | All Stores (Focus on Engagement) |
Target Merchant Categories by BTPLarge Inventory Stores Floatify: Social & CTA ButtonsAll Stores (Focus on Engagement) | ||
| SEO Focus | Collection Title Optimization | None Directly Mentioned |
SEO Focus Categories by BTPCollection Title Optimization Floatify: Social & CTA ButtonsNone Directly Mentioned | ||
| Ease of Use | Snippet Integration Required | Simple Installation, No Coding |
Ease of Use Categories by BTPSnippet Integration Required Floatify: Social & CTA ButtonsSimple Installation, No Coding | ||
| Value Proposition | Improved Product Discovery & SEO | Increased Customer Engagement & Sales |
Value Proposition Categories by BTPImproved Product Discovery & SEO Floatify: Social & CTA ButtonsIncreased Customer Engagement & Sales | ||
| Key Features | Unlimited Nesting, Auto Snippet Generation | WhatsApp Chat, Customizable Buttons |
Key Features Categories by BTPUnlimited Nesting, Auto Snippet Generation Floatify: Social & CTA ButtonsWhatsApp Chat, Customizable Buttons | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants primarily concerned with organizing large product catalogs, improving site navigation, and boosting SEO through category structure, Categories by BTP *could* be considered, but the low rating and limited reviews raise concerns. Its value proposition hinges on effective category creation and theme integration. However, the significantly higher rating and numerous reviews suggest that Floatify: Social & CTA Buttons provides a more reliable and well-received solution for improving customer engagement and conversions through prominent call-to-action buttons.
For most merchants seeking immediate improvements in customer interaction and a boost in sales through easily accessible communication channels, Floatify is the far stronger recommendation due to its proven track record and user-friendly approach. The superior rating and substantial user base provide more confidence in its reliability and effectiveness.
Common Questions
Which app is easier to install and use?
Floatify: Social & CTA Buttons is described as simpler to install with no coding required, whereas Categories by BTP involves snippet integration into the theme.
Which app is better for a store with many products?
Categories by BTP is designed for stores with large inventories, focusing on organizing products into categories and subcategories.
Which app focuses more on customer communication?
Floatify: Social & CTA Buttons emphasizes customer communication through features like WhatsApp live chat and call buttons.
Does Categories by BTP help with SEO?
Yes, Categories by BTP claims to improve SEO by optimizing collection titles and creating in-depth category structures.
Which app is more likely to increase immediate sales?
Floatify: Social & CTA Buttons is more likely to increase immediate sales by providing easy access to contact and purchase options.
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