By the Numbers: AI Analytics vs SupaEasy: AI Functions creatorfor Shopify (2026)
By the Numbers: AI Analytics and SupaEasy: AI Functions creator both leverage AI, but target vastly different aspects of a Shopify merchant's operations. By the Numbers focuses on providing AI-powered analytics and customer segmentation tools to improve customer lifetime value (LTV), retention, and marketing personalization. It aims to empower merchants with data-driven insights and actionable recommendations through its AI analyst and seamless integrations with marketing platforms like Klaviyo and Meta. Its core strength lies in leveraging customer data to optimize marketing spend and improve overall customer experience. SupaEasy, on the other hand, concentrates on simplifying the creation and management of Shopify Functions. These functions customize the checkout experience by handling discounts, shipping, payments, and validation. It positions itself as a solution for merchants seeking advanced customization capabilities, especially those migrating from deprecated Shopify Scripts or those on Shopify plans that now support Functions. The app's strength is its AI-powered function generator, which allows merchants with limited coding knowledge to create complex checkout customizations. Ultimately, the choice between the two depends on the merchant's specific needs. If a merchant requires deep customer behavior analysis and marketing automation tools, By the Numbers is the better choice. However, if a merchant is focused on customizing their checkout process with advanced discounts, shipping rules, or payment options, SupaEasy offers a more direct and user-friendly approach.
At a Glance
By the Numbers: AI Analytics
78 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
By the Numbers: AI Analytics
AI analytics and ChatGPT-style assistant to grow LTV, improve retention, and personalize marketing
Key Features
- Track LTV, retention, repurchase rate, product performance, and sales trends
- ChatGPT for ecommerce with an AI analyst to surface insights from your data
- Build customer segments by behavior, loyalty, discounts, purchases, and more
- Sync segments to Klaviyo, Meta, Google, TikTok, and other tools in one click
- Talk to real data experts who offer strategic guidance—not just basic support
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating By the Numbers: AI Analytics4.9/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 78 | 162 |
Reviews By the Numbers: AI Analytics78 SupaEasy: AI Functions creator162 | ||
| Core Function | AI-powered Analytics & Marketing Personalization | AI-powered Shopify Functions Generation |
Core Function By the Numbers: AI AnalyticsAI-powered Analytics & Marketing Personalization SupaEasy: AI Functions creatorAI-powered Shopify Functions Generation | ||
| Target Merchant | Merchants focused on growth, LTV, and retention through data-driven insights | Merchants needing advanced checkout customization without coding expertise |
Target Merchant By the Numbers: AI AnalyticsMerchants focused on growth, LTV, and retention through data-driven insights SupaEasy: AI Functions creatorMerchants needing advanced checkout customization without coding expertise | ||
| AI Implementation | AI Analyst (ChatGPT-style) for data insights and recommendations | AI Function Generator for creating discount, shipping, and payment rules |
AI Implementation By the Numbers: AI AnalyticsAI Analyst (ChatGPT-style) for data insights and recommendations SupaEasy: AI Functions creatorAI Function Generator for creating discount, shipping, and payment rules | ||
| Integrations | Klaviyo, Meta, Google, TikTok | Shopify Functions API |
Integrations By the Numbers: AI AnalyticsKlaviyo, Meta, Google, TikTok SupaEasy: AI Functions creatorShopify Functions API | ||
| Ease of Use | Data experts available for strategic guidance | Focus on code-free Function generation |
Ease of Use By the Numbers: AI AnalyticsData experts available for strategic guidance SupaEasy: AI Functions creatorFocus on code-free Function generation | ||
| Value Proposition | Increase LTV, retention, and personalize marketing campaigns | Take full control of the checkout and migrate from Shopify Scripts |
Value Proposition By the Numbers: AI AnalyticsIncrease LTV, retention, and personalize marketing campaigns SupaEasy: AI Functions creatorTake full control of the checkout and migrate from Shopify Scripts | ||
Our Verdict
For Shopify merchants laser-focused on growing their business through in-depth customer analytics, improved LTV, and highly personalized marketing, 'By the Numbers: AI Analytics' is the clear choice. Its robust feature set, integrations, and access to data experts make it a powerful tool for data-driven decision-making.
However, if the primary concern is customizing and optimizing the checkout experience with advanced logic for discounts, shipping, and payment options, then 'SupaEasy: AI Functions creator' is the more appropriate selection. Its AI-powered function generator democratizes access to advanced checkout customization, empowering merchants without coding skills to tailor the checkout process to their specific needs and migrate from deprecated scripts.
Common Questions
Can By the Numbers help me understand why customers abandon their carts?
By the Numbers focuses on broad trends and customer behavior across your store. While it might surface issues correlated with cart abandonment, it's not a direct cart abandonment tool. It helps identify customer segments with low retention rates which can indirectly indicate problems.
Does SupaEasy work on all Shopify plans?
Yes, SupaEasy is designed for every Shopify plan and for Shopify merchants not restricted to Shopify Plus. This allows all merchants to generate customization for discounts, payments, delivery and validation functions,
Which app is easier to set up?
SupaEasy likely offers a quicker initial setup, as its primary function is generating Functions based on user input. By the Numbers, on the other hand, requires more configuration and integration to properly track and analyze customer data.
Can By the Numbers replace my email marketing platform?
No, By the Numbers is designed to *integrate* with email marketing platforms like Klaviyo. It provides the customer segments and insights to power your email marketing campaigns, but doesn't replace the platform itself.
If I'm migrating from Shopify Scripts, which app should I choose?
SupaEasy is specifically designed to help merchants migrate from Shopify Scripts to Shopify Functions. Its 'Migrate old Script to new Shopify Functions supa easy' feature highlights this functionality.
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