By the Numbers: AI Analytics vs Grapevine Post Purchase Surveyfor Shopify (2026)
By the Numbers: AI Analytics and Grapevine Post Purchase Survey take very different approaches to improving a Shopify merchant's business. By the Numbers positions itself as an all-in-one AI-powered analytics suite, aiming to improve LTV, retention, and marketing personalization through automated insights and integrations. It focuses on proactive data analysis, identifying key trends and opportunities with the help of an AI assistant and even access to 'real data experts'. It targets merchants seeking a comprehensive, data-driven approach to business growth via deep analytics. Grapevine, on the other hand, centers on collecting and analyzing customer feedback at scale through surveys. Its core value proposition is unlimited survey responses at a fixed price, enabling merchants to gather extensive data on customer satisfaction, attribution, and overall experience. The crucial distinction lies in the data source and methodology. By the Numbers leverages existing Shopify data combined with external marketing platform data to predict and personalize. Grapevine actively seeks customer feedback via targeted surveys to understand customer sentiment and drivers of behavior. Grapevine's unlimited response model is particularly appealing to high-volume stores, while By the Numbers' AI-powered analytics offers more value for stores seeking proactive insight generation. While both apps fall under 'Analytics' and 'Operations' on Shopify, their functionality and target users are vastly different. Both apps integrate with popular tools like Klaviyo. However, By the Numbers specifically integrates with more marketing platforms, while Grapevine integrates with tools for greater survey automation.
At a Glance
By the Numbers: AI Analytics
78 reviews
Grapevine Post Purchase Survey
142 reviews
Detailed Overview
By the Numbers: AI Analytics
AI analytics and ChatGPT-style assistant to grow LTV, improve retention, and personalize marketing
Key Features
- Track LTV, retention, repurchase rate, product performance, and sales trends
- ChatGPT for ecommerce with an AI analyst to surface insights from your data
- Build customer segments by behavior, loyalty, discounts, purchases, and more
- Sync segments to Klaviyo, Meta, Google, TikTok, and other tools in one click
- Talk to real data experts who offer strategic guidance—not just basic support
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating By the Numbers: AI Analytics4.9/5 Grapevine Post Purchase Survey5/5 | ||
| Reviews | 78 | 142 |
Reviews By the Numbers: AI Analytics78 Grapevine Post Purchase Survey142 | ||
| Core Functionality | AI-powered Analytics & Insights | Post-Purchase & Customer Surveys |
Core Functionality By the Numbers: AI AnalyticsAI-powered Analytics & Insights Grapevine Post Purchase SurveyPost-Purchase & Customer Surveys | ||
| Pricing Model | Not explicitly stated, presumably tiered/usage-based | Fixed price, unlimited survey responses |
Pricing Model By the Numbers: AI AnalyticsNot explicitly stated, presumably tiered/usage-based Grapevine Post Purchase SurveyFixed price, unlimited survey responses | ||
| Primary Goal | Increase LTV, improve retention, personalize marketing | Gather customer insights at scale to improve CX and marketing |
Primary Goal By the Numbers: AI AnalyticsIncrease LTV, improve retention, personalize marketing Grapevine Post Purchase SurveyGather customer insights at scale to improve CX and marketing | ||
| AI Integration | ChatGPT-style AI analyst | Not explicitly mentioned |
AI Integration By the Numbers: AI AnalyticsChatGPT-style AI analyst Grapevine Post Purchase SurveyNot explicitly mentioned | ||
| Target Merchant Type | Merchants seeking data-driven growth through proactive analytics | High-volume merchants needing scalable customer feedback solutions |
Target Merchant Type By the Numbers: AI AnalyticsMerchants seeking data-driven growth through proactive analytics Grapevine Post Purchase SurveyHigh-volume merchants needing scalable customer feedback solutions | ||
| Ease of Use | Potentially steeper learning curve due to complexity, supported by 'real data experts' | Likely easier to set up and use, focuses on survey creation and distribution |
Ease of Use By the Numbers: AI AnalyticsPotentially steeper learning curve due to complexity, supported by 'real data experts' Grapevine Post Purchase SurveyLikely easier to set up and use, focuses on survey creation and distribution | ||
| Value Proposition | Automated insights, personalized marketing, expert guidance | Unlimited survey responses, actionable feedback, fair pricing |
Value Proposition By the Numbers: AI AnalyticsAutomated insights, personalized marketing, expert guidance Grapevine Post Purchase SurveyUnlimited survey responses, actionable feedback, fair pricing | ||
Our Verdict
If you're a merchant struggling to understand your existing data and want an AI-powered solution to surface actionable insights and personalize marketing, By the Numbers: AI Analytics is the better choice. Its comprehensive analytics suite and expert support can help you identify opportunities for growth and optimize your marketing campaigns. If you prioritize directly gathering customer feedback and need a scalable solution for collecting surveys at a predictable price, Grapevine Post Purchase Survey is the clear winner. The unlimited response model allows you to gather extensive customer insights without worrying about exceeding usage limits.
For stores heavily focused on Net Promoter Score (NPS) and gathering feedback through various survey types (post-purchase, CSAT, etc), Grapevine offers the stronger focus. While By the Numbers can likely incorporate customer satisfaction metrics as part of its LTV calculations, it doesn't specialize in the survey-centric approach of Grapevine. A well-established business with complex data silos could benefit significantly from 'By the Numbers' expert support, while a new or rapidly growing business could be more efficiently served by Grapevine's direct feedback loop.
Common Questions
Which app is easier to set up and use?
Grapevine Post Purchase Survey is likely easier to set up and use. By the Numbers offers a wider breadth of features that need configuration, plus the AI assistant might require some training and prompting to get the best results.
Which app is more cost-effective for high-volume stores?
Grapevine Post Purchase Survey's unlimited survey responses model makes it significantly more cost-effective for high-volume stores compared to a potentially usage-based pricing structure from By the Numbers.
Which app provides better marketing channel attribution?
Grapevine Post Purchase Survey explicitly offers attribution surveys to track marketing channel performance, making it the better choice for direct attribution analysis.
Which app offers direct human support?
By the Numbers offers access to 'real data experts' for strategic guidance, setting it apart in terms of direct human support, beyond basic customer support.
Can both apps integrate with Klaviyo?
Yes, both By the Numbers: AI Analytics and Grapevine Post Purchase Survey integrate with Klaviyo, allowing you to sync data and trigger automations based on customer segments or survey responses.
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