Buy Button channel vs Zigpoll Customer Surveysfor Shopify (2026)
The Buy Button channel and Zigpoll Customer Surveys cater to vastly different needs of Shopify merchants. The Buy Button channel focuses on expanding sales channels by enabling merchants to embed product purchase capabilities on external websites, blogs, and other platforms. Its core strength lies in creating direct checkout links and customizable buy buttons to streamline the purchasing process, making it ideal for merchants aiming to increase sales through content marketing and social media promotion. The app is designed for ease of use, emphasizing copy-and-paste functionality with minimal coding required. In contrast, Zigpoll Customer Surveys is geared towards understanding customer behavior and improving the overall customer experience. It allows merchants to gather zero-party data through various survey types (post-purchase, pre-purchase, NPS) delivered via on-site interactions, email, and SMS. Zigpoll leverages AI analytics to provide actionable insights from survey responses, helping merchants optimize marketing campaigns, business roadmaps, and conversion rates. It's more suited for merchants looking to deeply understand their customers and improve their online store based on data-driven decisions.
At a Glance
Buy Button channel
193 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Buy Button channel
Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections.
Key Features
- Let shoppers check out right on the spot from any website or blog.
- Promote your products to visitors who view your blog or website regularly.
- Customize fonts, colors, and layouts to match your website’s style and brand.
- Update product details from Shopify without editing the code on your website.
- Track sales using your Home sales overview and Analytics pages.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 3.7/5 | 5/5 |
Rating Buy Button channel3.7/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 193 | 417 |
Reviews Buy Button channel193 Zigpoll Customer Surveys417 | ||
| Primary Function | Enabling sales on external platforms (websites, blogs) | Customer feedback and data collection through surveys |
Primary Function Buy Button channelEnabling sales on external platforms (websites, blogs) Zigpoll Customer SurveysCustomer feedback and data collection through surveys | ||
| Target Merchant | Merchants selling through content marketing, social media, or external websites | Merchants focused on customer experience optimization, data-driven decision-making, and marketing insights |
Target Merchant Buy Button channelMerchants selling through content marketing, social media, or external websites Zigpoll Customer SurveysMerchants focused on customer experience optimization, data-driven decision-making, and marketing insights | ||
| Key Feature | Creation of Buy Buttons and quick checkout links | AI-powered survey analytics and multichannel survey delivery (email, SMS, onsite) |
Key Feature Buy Button channelCreation of Buy Buttons and quick checkout links Zigpoll Customer SurveysAI-powered survey analytics and multichannel survey delivery (email, SMS, onsite) | ||
| Ease of Use | Simple HTML copy-paste for embedding | No-code setup, multilingual support, and integrations |
Ease of Use Buy Button channelSimple HTML copy-paste for embedding Zigpoll Customer SurveysNo-code setup, multilingual support, and integrations | ||
| Value Proposition | Increase sales by extending reach beyond the Shopify store | Improve customer experience and business strategy through data-driven insights |
Value Proposition Buy Button channelIncrease sales by extending reach beyond the Shopify store Zigpoll Customer SurveysImprove customer experience and business strategy through data-driven insights | ||
Our Verdict
If your priority is to directly boost sales by enabling purchases outside your Shopify store through content and social media marketing, the Buy Button channel is the right choice. Its simplicity and focus on creating easy-to-use buy buttons makes it ideal for merchants looking for a quick and straightforward solution.
However, if your primary goal is to deeply understand your customers, gather feedback, and optimize your business based on data, Zigpoll Customer Surveys is the superior option. Its comprehensive survey capabilities, AI-driven analytics, and integration with marketing tools provide a richer understanding of customer behavior and allow for data-driven decision-making. The higher rating and more numerous reviews also suggest a higher level of customer satisfaction.
Common Questions
Which app is easier to set up?
Both apps are designed for relatively easy setup. Buy Button channel requires copying and pasting HTML code, while Zigpoll boasts a no-code setup, potentially making Zigpoll slightly simpler, especially for users unfamiliar with HTML.
Which app is better for understanding customer churn?
Zigpoll is significantly better for understanding customer churn. Its abandoned checkout campaigns and post-purchase surveys are specifically designed to uncover pain points and reasons for customer attrition.
Can I use Buy Button channel with email marketing?
Yes, you can use Buy Button channel with email marketing by including quick checkout links in your emails. This allows customers to purchase directly from the email without navigating to your store.
Does Zigpoll integrate with my existing marketing tools?
Yes, Zigpoll mentions integrations with Shopify and other marketing tools, suggesting a seamless connection with your existing marketing stack.
Which app provides more detailed sales analytics?
The Buy Button channel tracks sales made through the buy buttons, providing a basic sales overview and analytics within the Shopify platform. However, Zigpoll doesn't directly offer detailed *sales* analytics, instead it delivers *customer behavior* insights that indirectly inform sales strategy.
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