The Buy Button channel and CBB Keep & Share Your Cart offer distinct solutions for Shopify merchants in 2026. Buy Button channel focuses on direct sales and expanding reach by embedding checkout options onto external websites, blogs, and social media. Its strength lies in creating customizable buy buttons and checkout links to drive immediate purchases from diverse platforms. This app is targeted at merchants looking to integrate their Shopify store with external content and marketing efforts, enabling a seamless purchase experience regardless of where their customers are browsing. It provides the tools to update product details from Shopify without the need for code modification and to track sales through Shopify's analytics. CBB Keep & Share Your Cart, on the other hand, concentrates on leveraging social sharing to increase brand visibility and reduce cart abandonment. It allows customers to easily share their cart contents with friends and family via various social media channels. Its primary strength is in tapping into word-of-mouth marketing and creating a social shopping experience. This app caters to merchants aiming to improve customer engagement, attract new customers through social referrals, and streamline the shopping experience by enabling prospective customers to easily view and adopt existing carts. Its ease of installation and compatibility with various themes are key selling points. While both fall under the 'Checkout' and 'Cart customization' categories, they address very different goals within that space.
193 reviews
6 reviews
Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections.
Let your customers help you build your brand and increase visibility by sharing their cart contents
| Rating | 3.7/5 | 5/5 |
Rating Buy Button channel3.7/5 CBB Keep & Share Your Cart5/5 | ||
| Reviews | 193 | 6 |
Reviews Buy Button channel193 CBB Keep & Share Your Cart6 | ||
| Primary Goal | Direct Sales via External Sites | Social Sharing & Cart Recovery |
Primary Goal Buy Button channelDirect Sales via External Sites CBB Keep & Share Your CartSocial Sharing & Cart Recovery | ||
| Target Merchant | Those with external content (blogs, websites) | Those seeking social marketing & cart abandonment solutions |
Target Merchant Buy Button channelThose with external content (blogs, websites) CBB Keep & Share Your CartThose seeking social marketing & cart abandonment solutions | ||
| Key Feature | Customizable Buy Buttons & Checkout Links | Social Share Buttons on Cart Page |
Key Feature Buy Button channelCustomizable Buy Buttons & Checkout Links CBB Keep & Share Your CartSocial Share Buttons on Cart Page | ||
| Ease of Use | Requires HTML code integration | One-click Installation, no coding |
Ease of Use Buy Button channelRequires HTML code integration CBB Keep & Share Your CartOne-click Installation, no coding | ||
| Value Proposition | Sell directly from anywhere | Increase visibility & reduce abandoned carts |
Value Proposition Buy Button channelSell directly from anywhere CBB Keep & Share Your CartIncrease visibility & reduce abandoned carts | ||
| Customization | Font, color, layout customization | Widget position and share button selection |
Customization Buy Button channelFont, color, layout customization CBB Keep & Share Your CartWidget position and share button selection | ||
For merchants seeking to extend their sales channels beyond their Shopify store and integrate with blogs, websites, and social media marketing with direct checkout options, Buy Button channel is the better choice. It offers the functionality to embed products and collections anywhere online and track resulting sales effectively.
However, if the focus is on leveraging social sharing to boost brand awareness and reduce cart abandonment by enabling easy cart sharing among customers, CBB Keep & Share Your Cart is more suitable. Its ease of use and integration, coupled with its potential for viral marketing, make it a compelling option for merchants prioritizing social engagement and customer referrals.
CBB Keep & Share Your Cart is generally easier to set up due to its one-click installation and lack of coding requirements, while Buy Button channel requires copying and pasting HTML code.
Buy Button channel provides built-in tracking of sales through Shopify's Home sales overview and Analytics pages, offering more direct sales tracking capabilities.
CBB Keep & Share Your Cart is specifically designed to increase brand visibility by allowing customers to share their shopping carts on various social media platforms.
Buy Button channel focuses on facilitating direct sales from external websites and blogs through customizable buy buttons and checkout links.
CBB Keep & Share Your Cart, with its easy installation and no-code setup, is more suitable for a non-technical user compared to Buy Button channel which requires HTML integration.
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