Bundler ‑ Product Bundles vs EasySell COD Form & Upsellsfor Shopify (2026)
Bundler - Product Bundles and EasySell COD Form & Upsells are both Shopify apps that aim to increase Average Order Value (AOV) and conversions, but they approach this goal with fundamentally different strategies. Bundler focuses on enhancing the product catalog by allowing merchants to create compelling product bundles, quantity breaks, and tiered discounts. This app is designed to attract customers with appealing offers linked directly to the products themselves. In contrast, EasySell COD Form & Upsells centers on streamlining the Cash on Delivery (COD) payment process and using upsells, downsells, and other post-purchase offers to maximize revenue. The core value proposition of EasySell revolves around optimizing the checkout experience, especially for regions where COD is prevalent.
At a Glance
Bundler ‑ Product Bundles
1,347 reviews
EasySell COD Form & Upsells
312 reviews
Detailed Overview
Bundler ‑ Product Bundles
Create high-converting bundle offers and boost sales with quantity breaks and volume discounts!
Key Features
- Create & upsell bundles, discounts & quantity breaks in your shop!
- Set up classic bundles, Mix & Match bundles, quantity breaks, tiered discounts.
- Choose bundle discount type: percentage discount, fixed amount, fixed price etc.
- Increase conversions with bundle landing pages, shortcodes and cross sell offers
- Seamlessly integrate bundles with subscription products for recurring revenue
EasySell COD Form & Upsells
Add 1-Click COD Form for Dropshipping & boost your Conversions and AOV with Upsells, Offers, OTP ...
Key Features
- Add an easily customizable Cash on Delivery (COD) order form to your store.
- Add Quantity offers, Discounts, Downsells, Post-purchase and One-Tick Upsells
- Export Cash on Delivery orders automatically to Google Sheets.
- Verify phone numbers by OTP, block IP addresses, and limit postal codes.
- Add tracking pixels (Facebook, Tiktok, Google, Snapchat, Pinterest).
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Bundler ‑ Product Bundles4.9/5 EasySell COD Form & Upsells4.9/5 | ||
| Reviews | 1347 | 312 |
Reviews Bundler ‑ Product Bundles1347 EasySell COD Form & Upsells312 | ||
| Primary Focus | Product Bundles & Discounts | COD Form & Post-Purchase Upsells |
Primary Focus Bundler ‑ Product BundlesProduct Bundles & Discounts EasySell COD Form & UpsellsCOD Form & Post-Purchase Upsells | ||
| Discount Types | Percentage, Fixed Amount, Fixed Price, Quantity Breaks | Discounts, Quantity Offers |
Discount Types Bundler ‑ Product BundlesPercentage, Fixed Amount, Fixed Price, Quantity Breaks EasySell COD Form & UpsellsDiscounts, Quantity Offers | ||
| Core Functionality | Creating attractive product bundles and discount structures. | Simplifying COD payments and implementing upsell/downsell funnels. |
Core Functionality Bundler ‑ Product BundlesCreating attractive product bundles and discount structures. EasySell COD Form & UpsellsSimplifying COD payments and implementing upsell/downsell funnels. | ||
| Payment Focus | No explicit payment focus | Cash on Delivery (COD) |
Payment Focus Bundler ‑ Product BundlesNo explicit payment focus EasySell COD Form & UpsellsCash on Delivery (COD) | ||
| Upsell Location | Bundles, cross-sell offers | Post-purchase and one-click upsells |
Upsell Location Bundler ‑ Product BundlesBundles, cross-sell offers EasySell COD Form & UpsellsPost-purchase and one-click upsells | ||
| Security/Fraud Prevention | Not mentioned | OTP verification, IP Blocking, Postal Code Limiting |
Security/Fraud Prevention Bundler ‑ Product BundlesNot mentioned EasySell COD Form & UpsellsOTP verification, IP Blocking, Postal Code Limiting | ||
| Target Merchant | Merchants wanting flexible product bundling and discount options to increase AOV | Merchants targeting COD customers & prioritizing checkout optimization and security/fraud protection |
Target Merchant Bundler ‑ Product BundlesMerchants wanting flexible product bundling and discount options to increase AOV EasySell COD Form & UpsellsMerchants targeting COD customers & prioritizing checkout optimization and security/fraud protection | ||
Our Verdict
For merchants who want to boost sales by creating compelling product combinations and volume discounts, Bundler - Product Bundles is likely the better choice. Its focus on creating and managing product bundles with diverse discount options makes it ideal for increasing AOV through strategic product merchandising. On the other hand, if a significant portion of a merchant's business relies on Cash on Delivery, especially in regions where it's the preferred payment method, EasySell COD Form & Upsells offers a more targeted solution. EasySell not only streamlines the COD process but also provides essential features like phone number verification and IP blocking to mitigate fraudulent orders, a crucial consideration for COD-heavy businesses.
Common Questions
Which app is better for increasing AOV?
Both apps aim to increase AOV, but through different means. Bundler focuses on bundling and discounts, which directly increases the value of each order. EasySell enhances AOV with post-purchase upsells and quantity offers, targeted specifically at COD customers.
Can both apps be used together?
Potentially, but it depends on your store's specific needs and target audience. If you primarily serve COD customers, EasySell is essential. Bundler's features may be redundant or conflicting depending on how you implement the post-purchase upsells offered by EasySell.
Which app offers better fraud protection?
EasySell provides features like phone number verification via OTP, IP address blocking, and postal code limiting, which are specifically designed to minimize fake orders associated with COD payments. Bundler does not mention fraud protection features.
Which app is easier to set up and use?
It is difficult to assess ease of use without more information or testing. Both apps have good ratings, but the number of reviews might indicate Bundler has a larger user base and longer period on the market. Consider reading specific user reviews to gauge the ease of set up.
Does either app integrate with subscriptions?
Bundler explicitly mentions seamless integration with subscription products for recurring revenue. EasySell doesn't mention subscriptions in its listed features.
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