BR ‑ Better Reports vs Zigpoll Customer Surveysfor Shopify (2026)
BR ‑ Better Reports and Zigpoll Customer Surveys, while both categorized under Operations and Analytics on Shopify, cater to very different needs. Better Reports is a comprehensive reporting and analytics tool focused on extracting, manipulating, and automating data from various aspects of a Shopify store, including sales, inventory, and customer information. It's designed for merchants who need deep insights into their operational data and want to customize reports to track specific metrics. A key strength is its custom report service, offering assistance in building complex reports. Zigpoll Customer Surveys, on the other hand, concentrates on gathering zero-party data directly from customers through surveys. Its strengths lie in its ease of use, customization options (including multilingual support), and integration with Shopify's order and customer data. The AI analytics capability allows merchants to quickly synthesize survey responses and identify actionable insights for improving customer experience, marketing effectiveness, and conversion rates. Zigpoll is ideal for merchants focused on understanding customer sentiment and using that feedback to optimize various aspects of their business.
At a Glance
BR ‑ Better Reports
1,051 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
BR ‑ Better Reports
Powerful reporting & analytics. Explore your data and automate reports. Custom report service.
Key Features
- Explore all your store data (including tags, metafields, attributes and more).
- Custom reports and metrics. Multiple chart visuals.
- Complimentary report service. Let us build your custom reports for you.
- Share and export your reports to PDF, Excel, CSV, Google Sheets.
- Scheduled reports are automatically sent via email or to Google Sheets.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating BR ‑ Better Reports4.9/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 1051 | 417 |
Reviews BR ‑ Better Reports1051 Zigpoll Customer Surveys417 | ||
| Primary Focus | Operational Data Analysis | Customer Feedback Collection |
Primary Focus BR ‑ Better ReportsOperational Data Analysis Zigpoll Customer SurveysCustomer Feedback Collection | ||
| Data Source | Shopify Store Data | Customer Surveys |
Data Source BR ‑ Better ReportsShopify Store Data Zigpoll Customer SurveysCustomer Surveys | ||
| Key Feature | Custom Report Service | AI Analytics of Survey Responses |
Key Feature BR ‑ Better ReportsCustom Report Service Zigpoll Customer SurveysAI Analytics of Survey Responses | ||
| Target Merchant | Data-driven businesses needing in-depth operational reports | Businesses prioritizing customer feedback for optimization |
Target Merchant BR ‑ Better ReportsData-driven businesses needing in-depth operational reports Zigpoll Customer SurveysBusinesses prioritizing customer feedback for optimization | ||
| Ease of Use | Requires understanding of data manipulation and report building. | No-code setup, highly customizable. |
Ease of Use BR ‑ Better ReportsRequires understanding of data manipulation and report building. Zigpoll Customer SurveysNo-code setup, highly customizable. | ||
| Value Proposition | Powerful operational insights and automated reporting. | Direct customer feedback and actionable insights for business improvement. |
Value Proposition BR ‑ Better ReportsPowerful operational insights and automated reporting. Zigpoll Customer SurveysDirect customer feedback and actionable insights for business improvement. | ||
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Our Verdict
For merchants seeking comprehensive control and deep dives into their operational data, BR ‑ Better Reports is the clear choice. Its ability to create custom reports, automate distribution, and offer a report-building service makes it a powerful tool for data-driven decision-making. However, businesses prioritizing understanding customer sentiment and gathering direct feedback should opt for Zigpoll Customer Surveys. Its focus on ease of use, customization, and AI-powered analysis of survey responses makes it an effective solution for improving customer experience, marketing, and conversion rates. A larger store that already has a good handle on its core metrics could benefit more from Zigpoll's ability to get direct customer feedback, whereas a smaller store struggling to understand its own data flows would likely benefit from Better Reports more directly.
Common Questions
Can both apps be used together effectively?
Yes, they address different aspects of business intelligence. Better Reports provides insights into store operations, while Zigpoll provides insights into customer opinions. Using them together would give a more holistic view.
Is BR ‑ Better Reports difficult to set up?
It requires some understanding of data and reporting concepts, but the complimentary report service can assist with complex report creation.
What level of customization does Zigpoll offer?
Zigpoll is highly customizable, offering options to translate every detail and localize surveys for multiple languages. It requires no coding for these changes.
Which app is better for a brand new Shopify store?
Zigpoll might be more beneficial initially as it helps understand customer motivations and preferences early on. Better Reports can be implemented as the store grows and generates more data.
Does BR - Better Reports support integration with other tools besides Google Sheets?
The description mentions a Google Sheets integration, but doesn't specify other integrations. Further research into their current integrations is recommended.
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