BLP Referral Program Affiliate vs EG Auto Add to Cart Free Giftfor Shopify (2026)
BLP Referral Program Affiliate and EG Auto Add to Cart Free Gift are both Shopify apps in the 'Discounts' category, but they target drastically different marketing strategies. BLP Referral Program Affiliate focuses on expanding customer reach and loyalty through referral and affiliate programs, enabling merchants to reward customers and influencers for driving sales. It positions itself as a simple and effective solution for building multi-level marketing campaigns without success fees. EG Auto Add to Cart Free Gift, on the other hand, centers around boosting average order value and conversion rates by automatically offering free gifts and BOGO deals based on customized cart rules. It aims to create a seamless upsell experience, making it easy for merchants to implement cart-based promotions and incentives. The primary distinction lies in their core function: BLP Referral Program Affiliate is about leveraging customer networks and influencer marketing, whereas EG Auto Add to Cart Free Gift is about optimizing the existing customer's shopping cart experience. BLP offers features like customizable referral landing pages, affiliate portals, and integration with Klaviyo for email automation. EG specializes in auto-adding gifts to the cart based on specific product selections, cart totals, or scheduled promotions, offering merchants greater control over targeted upsell strategies. Consequently, their ideal user profiles diverge substantially.
At a Glance
BLP Referral Program Affiliate
190 reviews
EG Auto Add to Cart Free Gift
762 reviews
Detailed Overview
BLP Referral Program Affiliate
Simple affiliate & referral program with BLOOP! Refer a friend via referral link, code & reward them
Key Features
- Invite customers to the Refer and earn program on widget, page & post purchase
- Invite influencers be your Affiliates & motivate them w/ multi-level commissions
- Easily track referral & affiliate sales via tracking links and discount codes
- Customize your branding: referral landing page, affiliate portal, widget, popup
- Manage and automate referral email notification with Klaviyo
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating BLP Referral Program Affiliate4.9/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 190 | 762 |
Reviews BLP Referral Program Affiliate190 EG Auto Add to Cart Free Gift762 | ||
| Core Function | Referral & Affiliate Marketing | Auto Add Free Gift / BOGO Offers |
Core Function BLP Referral Program AffiliateReferral & Affiliate Marketing EG Auto Add to Cart Free GiftAuto Add Free Gift / BOGO Offers | ||
| Target Merchant | Businesses seeking customer acquisition & influencer marketing | Businesses focused on increasing AOV and cart conversion |
Target Merchant BLP Referral Program AffiliateBusinesses seeking customer acquisition & influencer marketing EG Auto Add to Cart Free GiftBusinesses focused on increasing AOV and cart conversion | ||
| Key Feature - Customer Rewards | Referral coupons, store credit, gift cards, cash | Auto add free gift based on rules |
Key Feature - Customer Rewards BLP Referral Program AffiliateReferral coupons, store credit, gift cards, cash EG Auto Add to Cart Free GiftAuto add free gift based on rules | ||
| Key Feature - Automation | Automated referral email notifications via Klaviyo | Scheduled BOGO and Buy X Get Y offers |
Key Feature - Automation BLP Referral Program AffiliateAutomated referral email notifications via Klaviyo EG Auto Add to Cart Free GiftScheduled BOGO and Buy X Get Y offers | ||
| Monetary Incentive | Reward customers via commission-based affiliate program | Incentivizes spending thresholds with free items |
Monetary Incentive BLP Referral Program AffiliateReward customers via commission-based affiliate program EG Auto Add to Cart Free GiftIncentivizes spending thresholds with free items | ||
| Customer Touchpoint | Pre-purchase; acquiring new customers through referrals | During purchase; increasing order value in cart |
Customer Touchpoint BLP Referral Program AffiliatePre-purchase; acquiring new customers through referrals EG Auto Add to Cart Free GiftDuring purchase; increasing order value in cart | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants prioritizing expanding their customer base and utilizing influencer marketing, BLP Referral Program Affiliate is the clear choice. Its focus on referral programs, affiliate marketing, and ambassador programs provides tools for incentivizing existing customers and influencers to drive new sales. The Klaviyo integration for email automation is a valuable feature. On the other hand, if the primary goal is to increase average order value and improve cart conversion rates by strategically offering free gifts and BOGO deals, EG Auto Add to Cart Free Gift is the better option. Its ease of use in creating cart-based upsell rules makes it efficient for merchants wanting to quickly implement promotions.
Common Questions
Which app is easier to set up?
Both apps claim ease of setup. BLP highlights setting up affiliate and referral programs 'in minutes', suggesting a focus on simplicity in establishing the core program structure. EG Auto Add to Cart Free Gift emphasizes a 'super simple UI' making rule creation for free gifts as easy as meditation for a monk, suggesting it is straightforward when implementing specific promotional rules. Overall, user perception is highly variable and depends on comfort levels.
Can both apps work together?
While theoretically possible, it might lead to a confusing customer experience. Imagine a referral program already offering a discount and then a free gift automatically added to the cart. Careful planning and controlled implementation would be necessary to avoid diminishing perceived value or overlapping incentives.
Which app is better for a new Shopify store?
It depends on the store's immediate goals. If the store is focusing on initial customer acquisition and building a brand ambassador program, BLP Referral Program Affiliate may be more beneficial. If the store already has some traffic and is looking to optimize existing sales, EG Auto Add to Cart Free Gift could provide a quicker ROI.
How much do the apps cost after a free trial?
The data provided doesn't specify app pricing. Merchant should verify latest pricing directly from the app store.
Which app allows for more customization?
BLP Referral Program Affiliate allows more branding customization through the referral landing page, affiliate portal, widget, and popup. While EG Auto Add to Cart Free Gift offers rule-based customization for product offers, BLP provides a broader range of customizable customer-facing elements.
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