BLOY Rewards Program & Loyalty vs ESC Wishlist + Save for Laterfor Shopify (2026)
BLOY Rewards Program & Loyalty and ESC Wishlist + Save for Later both technically fall under the 'Customer loyalty' category on Shopify, but they address vastly different aspects of customer retention and engagement. BLOY focuses on building comprehensive loyalty programs with points, rewards, VIP tiers, and referrals to encourage repeat purchases and increase customer lifetime value. ESC Wishlist + Save for Later offers a simpler feature: enabling customers to save items for later purchase and share wishlists to potentially increase sales and brand reach. The crucial difference lies in their scope and complexity: BLOY aims to create a long-term loyalty ecosystem, while ESC Wishlist provides a focused tool to nudge customers toward immediate or near-future conversions.
At a Glance
BLOY Rewards Program & Loyalty
267 reviews
ESC Wishlist + Save for Later
2 reviews
Detailed Overview
BLOY Rewards Program & Loyalty
Build a loyalty program to increase retention with points, rewards, VIP tiers, membership and POS.
Key Features
- Build and scale a customer loyalty program with points, rewards, and VIP tiers
- Reward purchases and actions with loyalty points customers actually redeem
- Design VIP tiers and memberships to drive higher repeat purchase behavior
- Activate referral rewards to grow retention-led customer acquisition
- Launch and optimize your loyalty program with confidence and 24/7 support
ESC Wishlist + Save for Later
Encourage more sales by allowing customers to 'save items for later' and share lists with friends.
Key Features
- Unlimited wishlists so customers can categorize products
- Encourage more sales by allowing customers to ‘save items for later’ at cart
- Increase your brand reach with free social sharing
Feature Comparison
| Rating | 5/5 | 1/5 |
Rating BLOY Rewards Program & Loyalty5/5 ESC Wishlist + Save for Later1/5 | ||
| Reviews | 267 | 2 |
Reviews BLOY Rewards Program & Loyalty267 ESC Wishlist + Save for Later2 | ||
| Primary Focus | Comprehensive Loyalty Program | Wishlist & Save for Later Functionality |
Primary Focus BLOY Rewards Program & LoyaltyComprehensive Loyalty Program ESC Wishlist + Save for LaterWishlist & Save for Later Functionality | ||
| Key Features | Points, Rewards, VIP Tiers, Referral Programs, 24/7 Support | Unlimited Wishlists, Save for Later at Cart, Social Sharing |
Key Features BLOY Rewards Program & LoyaltyPoints, Rewards, VIP Tiers, Referral Programs, 24/7 Support ESC Wishlist + Save for LaterUnlimited Wishlists, Save for Later at Cart, Social Sharing | ||
| Target Merchant | Businesses seeking to build long-term customer relationships and increase retention rates | Businesses looking for a simple way to encourage immediate or near-future purchases and increase brand reach |
Target Merchant BLOY Rewards Program & LoyaltyBusinesses seeking to build long-term customer relationships and increase retention rates ESC Wishlist + Save for LaterBusinesses looking for a simple way to encourage immediate or near-future purchases and increase brand reach | ||
| Value Proposition | Increase customer lifetime value and repeat purchases through a structured loyalty program | Reduce cart abandonment and drive sales by allowing customers to save items for later purchase |
Value Proposition BLOY Rewards Program & LoyaltyIncrease customer lifetime value and repeat purchases through a structured loyalty program ESC Wishlist + Save for LaterReduce cart abandonment and drive sales by allowing customers to save items for later purchase | ||
| Complexity | High (Requires program design and ongoing management) | Low (Easy to implement and customize) |
Complexity BLOY Rewards Program & LoyaltyHigh (Requires program design and ongoing management) ESC Wishlist + Save for LaterLow (Easy to implement and customize) | ||
| Support | 24/7 Support | Not Specified |
Support BLOY Rewards Program & Loyalty24/7 Support ESC Wishlist + Save for LaterNot Specified | ||
Our Verdict
BLOY Rewards Program & Loyalty is the clear choice for merchants who want to build a sophisticated, multi-faceted loyalty program and are willing to invest the time and resources to design and manage it effectively. Its comprehensive features and strong customer reviews suggest a robust and reliable solution. ESC Wishlist + Save for Later might be useful for smaller businesses or those just starting with customer retention strategies. However, the extremely low rating and review count raise serious concerns about its functionality and reliability. Merchants should thoroughly investigate ESC Wishlist or consider alternative wishlist apps with better reviews and support before committing to it.
Common Questions
Which app is easier to set up and use?
ESC Wishlist + Save for Later is likely easier to set up due to its limited feature set. BLOY Rewards Program & Loyalty, with its comprehensive features, will require more planning and configuration.
Which app is better for increasing customer lifetime value (CLTV)?
BLOY Rewards Program & Loyalty is specifically designed to increase CLTV through its loyalty points, rewards, and VIP tiers. ESC Wishlist + Save for Later may contribute to CLTV indirectly, but is not its primary focus.
Which app is a better fit for a new Shopify store?
A new store might consider ESC Wishlist + Save for Later as a simple starting point. However, given the low rating, a different wishlist app might be a better option. BLOY Rewards Program & Loyalty might be too complex for a brand-new store without existing customer data to inform the loyalty program design.
Which app provides better customer support?
BLOY Rewards Program & Loyalty explicitly states 24/7 support, while ESC Wishlist + Save for Later does not mention any specific support availability.
Does ESC Wishlist have a loyalty program?
No, ESC Wishlist allows users to create 'Wishlists', not Loyalty Programs. BLOY Rewards Program & Loyalty is for merchants that want to create a dedicated loyalty program.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store