Best Seller Insights by Burst vs Zigpoll Customer Surveysfor Shopify (2026)
Best Seller Insights by Burst and Zigpoll Customer Surveys, while both falling under the 'Analytics' category on Shopify, address vastly different merchant needs. Best Seller Insights focuses on optimizing product placement and visibility based on sales data. It's designed to automatically identify and promote top-selling items to maximize sales and conversion rates. The app caters to merchants looking for a hands-off approach to boost popular products. In contrast, Zigpoll Customer Surveys centers on gathering customer feedback through various survey methods, utilizing AI analytics to glean actionable insights. It targets merchants seeking a deep understanding of customer motivations, pain points, and preferences to improve their overall business strategy and customer experience. The core difference lies in their data source and application. Best Seller Insights uses internal sales data to optimize product presentation, while Zigpoll uses external customer feedback to inform broader business decisions. Best Seller Insights is proactive, automatically adjusting product displays. Zigpoll is reactive, providing data to enable informed changes based on customer insights. One directly impacts product presentation based on sales, the other influences overall business strategy based on customer data.
At a Glance
Best Seller Insights by Burst
15 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Best Seller Insights by Burst
Promote your most desired products to maximize sales. Visually see best seller trends and reports.
Key Features
- Feature your most desired products front & center to boost sales & conversions.
- Customize best seller tracking based on weeks and by orders, units, gross sales.
- Automatically promote best selling products at the top of collections.
- Visually see your top product trends with photos, sales rank & percentile.
- Set bestseller product tags and metafields for even more targeting options.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Best Seller Insights by Burst4.9/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 15 | 417 |
Reviews Best Seller Insights by Burst15 Zigpoll Customer Surveys417 | ||
| Focus | Sales Optimization through Best Seller Identification | Customer Insights through Surveys |
Focus Best Seller Insights by BurstSales Optimization through Best Seller Identification Zigpoll Customer SurveysCustomer Insights through Surveys | ||
| Data Source | Internal Sales Data | Customer Feedback |
Data Source Best Seller Insights by BurstInternal Sales Data Zigpoll Customer SurveysCustomer Feedback | ||
| Automation | Automated Product Placement and Tagging | Automated Survey Delivery and AI Analytics |
Automation Best Seller Insights by BurstAutomated Product Placement and Tagging Zigpoll Customer SurveysAutomated Survey Delivery and AI Analytics | ||
| Key Benefit | Boost Sales of Proven Products | Understand Customer Needs and Pain Points |
Key Benefit Best Seller Insights by BurstBoost Sales of Proven Products Zigpoll Customer SurveysUnderstand Customer Needs and Pain Points | ||
| Target Merchant | Merchants seeking to increase sales of popular products with minimal manual effort | Merchants prioritizing understanding customer behavior and improving overall customer experience |
Target Merchant Best Seller Insights by BurstMerchants seeking to increase sales of popular products with minimal manual effort Zigpoll Customer SurveysMerchants prioritizing understanding customer behavior and improving overall customer experience | ||
| Ease of Use Claim | Easily surface your most desired products throughout your store | No-code setup in seconds |
Ease of Use Claim Best Seller Insights by BurstEasily surface your most desired products throughout your store Zigpoll Customer SurveysNo-code setup in seconds | ||
| Value Proposition | Visually see best seller trends and reports to maximize sales. | Tap insights with AI analytics. |
Value Proposition Best Seller Insights by BurstVisually see best seller trends and reports to maximize sales. Zigpoll Customer SurveysTap insights with AI analytics. | ||
Our Verdict
For merchants primarily focused on immediately boosting sales by promoting already popular products with minimal effort, Best Seller Insights by Burst is the better choice. Its automated features for product placement and tagging offer a straightforward solution for leveraging sales data. However, if a merchant's priority is to understand their customers deeply, identify pain points, and make strategic business decisions based on direct feedback, then Zigpoll Customer Surveys is the superior option. While Best Seller Insights contributes to sales, Zigpoll offers a holistic view of the customer journey, leading to more informed business decisions and potentially higher long-term returns. Given the substantial difference in review volume, it's likely Zigpoll is the more mature and widely adopted product with more features and support not reflected in the app description.
Common Questions
Which app requires more manual effort?
Zigpoll Customer Surveys likely requires more manual effort in designing surveys, analyzing data (although AI assisted), and implementing changes based on the findings. Best Seller Insights automates much of the product promotion process.
Which app is better for a new Shopify store with limited initial sales data?
Zigpoll Customer Surveys might be more beneficial initially. While Best Seller Insights relies on sales data, Zigpoll can gather valuable insights from early customers to inform product selection and marketing strategies.
Does Best Seller Insights offer features similar to Zigpoll?
No, based on the information provided, Best Seller Insights does not offer customer survey or feedback gathering features like Zigpoll. It solely focuses on analyzing and promoting existing sales data.
Can Zigpoll help identify trending products like Best Seller Insights?
Indirectly, yes. By surveying customers about their favorite products or desired features, Zigpoll can provide insights into potential bestsellers. However, it doesn't directly analyze sales data to identify trends in the same way as Best Seller Insights.
Which app is more likely to integrate with other marketing tools?
Zigpoll Customer Surveys explicitly mentions integrations with the marketing stack, suggesting it is more likely to offer broader integration capabilities compared to Best Seller Insights, which focuses primarily on on-site optimization.
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