B2B Wholesale Hub vs Wholesale Gorillafor Shopify (2026)
Both B2B Wholesale Hub and Wholesale Gorilla are highly rated Shopify apps designed to facilitate B2B and wholesale operations within a Shopify store. Both apps offer similar core functionalities such as customer tagging for wholesale pricing, volume discounts, and custom pricing. However, B2B Wholesale Hub emphasizes granular control over pricing and product visibility, integrating with Shopify Forms & Flow for streamlined account management. It appears to be targeting merchants prioritizing deep customization and potentially those already leveraging Shopify's native automation tools. Wholesale Gorilla, on the other hand, positions itself as a comprehensive solution emphasizing simplicity, efficiency, and robust customer support. While it shares features like net terms and quantity breaks, it highlights features aimed at streamlining operations, like automated order processing and shipping rules, along with dedicated onboarding support. It's geared towards merchants seeking a smoother, more supported experience and prioritizing operational efficiency alongside pricing flexibility. The higher review count of B2B Wholesale Hub suggests a larger user base, while Wholesale Gorilla focuses on expert support and ease of use.
At a Glance
B2B Wholesale Hub
653 reviews
Wholesale Gorilla
270 reviews
Detailed Overview
B2B Wholesale Hub
Easily offer wholesale & B2B pricing! Run B2B alongside B2C in one store.
Key Features
- Tag customer accounts to offer wholesale pricing to your customer groups.
- Percentage discounts for different groups of wholesale customers.
- Volume discounts / quantity breaks for tiered pricing with higher quantities.
- Custom prices and product visibility give you granular control over pricing.
- B2B standards like net terms, quick order forms, and extra fees / free shipping.
Wholesale Gorilla
Grow your wholesale / B2B business with a comprehensive and efficient merchant solution.
Key Features
- Increase Sales: B2B custom pricing, discounts & inventory management.
- Drive Efficiency: Automate order processing, net terms, & shipping rules
- Customer Service: Experts to help you onboard, troubleshoot, & optimize
- Speed: Simple install and seamless integration with your store
- Scale: Pricing tiers for every scale of your business
Feature Comparison
| Rating | 4.8/5 | 4.8/5 |
Rating B2B Wholesale Hub4.8/5 Wholesale Gorilla4.8/5 | ||
| Reviews | 653 | 270 |
Reviews B2B Wholesale Hub653 Wholesale Gorilla270 | ||
| Account Management | Shopify Forms & Flow Integration | Approval based login |
Account Management B2B Wholesale HubShopify Forms & Flow Integration Wholesale GorillaApproval based login | ||
| Key Differentiator | Granular Pricing and Product Visibility | Focus on support and automated order processing/shipping rules. |
Key Differentiator B2B Wholesale HubGranular Pricing and Product Visibility Wholesale GorillaFocus on support and automated order processing/shipping rules. | ||
| Target Merchant | Merchants wanting deep customization and already using Shopify Flow | Merchants seeking ease of use, comprehensive support and focus on efficiency |
Target Merchant B2B Wholesale HubMerchants wanting deep customization and already using Shopify Flow Wholesale GorillaMerchants seeking ease of use, comprehensive support and focus on efficiency | ||
| Ease of Use | Potentially steeper learning curve due to customization options | Emphasizes simple install and seamless integration |
Ease of Use B2B Wholesale HubPotentially steeper learning curve due to customization options Wholesale GorillaEmphasizes simple install and seamless integration | ||
| Value Proposition | Maximum control over pricing and product access | Efficient operations with strong customer support |
Value Proposition B2B Wholesale HubMaximum control over pricing and product access Wholesale GorillaEfficient operations with strong customer support | ||
Our Verdict
For merchants seeking extensive control over pricing strategies, product visibility, and customer access management, particularly those already comfortable with Shopify's native automation tools, B2B Wholesale Hub appears to be a strong choice. The integration with Shopify Forms & Flow could streamline account management and approval processes.
However, if a merchant values simplicity, comprehensive support, and efficient operations, Wholesale Gorilla is likely the better option. The emphasis on automated order processing, shipping rules, and readily available expert support could be particularly beneficial for businesses aiming to scale rapidly while minimizing administrative overhead and maintaining a strong customer experience.
Common Questions
Does either app integrate with my existing accounting software?
The provided descriptions do not explicitly mention accounting software integrations. Further research on app marketplaces is recommended to check for integrations with specific accounting tools.
Which app is better for a small business just starting with B2B sales?
Wholesale Gorilla's emphasis on ease of use and customer support might be more beneficial for a small business just starting with B2B, reducing the learning curve and ensuring assistance is readily available.
Can I use both apps simultaneously on my Shopify store?
Using both apps simultaneously is not recommended, as they offer overlapping functionalities which could lead to conflicts. Choose one app based on your specific needs and priorities.
How do the apps handle different currencies for wholesale pricing?
The descriptions do not specify multi-currency support. You should confirm this functionality with each app provider before making a decision if offering multiple currencies is essential.
What is the cost of each app? Are there free trials available?
The app descriptions do not provide pricing information or free trial details. Check the Shopify App Store for current pricing and trial options for each app.
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