B: B2B Lock, Login, Hide Price vs Faire: Buy Wholesalefor Shopify (2026)
B: B2B Lock, Login, Hide Price and Faire: Buy Wholesale cater to distinctly different needs within the Shopify ecosystem. B: B2B Lock focuses on providing B2B merchants with tools to control access and pricing for their store, implementing login requirements, hiding prices from unauthorized users, and creating custom lock rules. This app is all about restricting and managing access to content on your Shopify store based on specific rules. Faire, on the other hand, operates as a wholesale marketplace connecting retailers with independent brands. Its primary function is to facilitate product discovery and purchasing for retailers seeking unique inventory, with features like extended payment terms and free returns on opening orders. B: B2B Lock serves merchants aiming to create a private or B2B-exclusive shopping experience, while Faire is targeted at retailers looking to diversify their product offerings with goods from independent brands worldwide. Key differentiators include B: B2B Lock's emphasis on access restriction, price control, and content protection versus Faire's marketplace approach focusing on product discovery, favorable payment terms, and integration for order and inventory synchronization. While both apps touch the 'Wholesale' and 'Sourcing options' categories on Shopify, their actual functionalities and value propositions are vastly different.
At a Glance
B: B2B Lock, Login, Hide Price
522 reviews
Faire: Buy Wholesale
604 reviews
Detailed Overview
B: B2B Lock, Login, Hide Price
Set up B2B login, wholesale lock with page lock, hide prices, password page, and password protect
Key Features
- Hide prices and Add to cart until visitors log in or match your rule conditions
- Hide or lock products, variants, and collections for specific customer targets
- Protect pages, blogs, URLs behind login, passcodes, secret links, or age gates.
- Limit checkout access on Shopify Plus with validation rules by product, tag, IP.
- Manage all locks in one Rule Builder; integrate with other BSS B2B Suite apps.
Faire: Buy Wholesale
Buy wholesale from independent brands worldwide
Key Features
- Discover unique, high-quality products from brands around the world
- Eligible retailers get 60-day payment terms
- Free returns on all opening orders
- Faire does not support dropshipping
- Sync your orders and inventory to Shopify automatically
Feature Comparison
| Rating | 4.9/5 | 4.8/5 |
Rating B: B2B Lock, Login, Hide Price4.9/5 Faire: Buy Wholesale4.8/5 | ||
| Reviews | 522 | 604 |
Reviews B: B2B Lock, Login, Hide Price522 Faire: Buy Wholesale604 | ||
| Primary Function | Access Control & Price Management | Wholesale Marketplace |
Primary Function B: B2B Lock, Login, Hide PriceAccess Control & Price Management Faire: Buy WholesaleWholesale Marketplace | ||
| Target Merchant | B2B & Private Sales Merchants | Retailers Seeking Unique Products |
Target Merchant B: B2B Lock, Login, Hide PriceB2B & Private Sales Merchants Faire: Buy WholesaleRetailers Seeking Unique Products | ||
| Key Features | Hide Prices, Lock Content, Limit Checkout Access | Discover Products, 60-Day Terms, Free Returns |
Key Features B: B2B Lock, Login, Hide PriceHide Prices, Lock Content, Limit Checkout Access Faire: Buy WholesaleDiscover Products, 60-Day Terms, Free Returns | ||
| Ease of Use | Rule Builder Interface, potentially complex setup | Marketplace browsing, relatively straightforward setup |
Ease of Use B: B2B Lock, Login, Hide PriceRule Builder Interface, potentially complex setup Faire: Buy WholesaleMarketplace browsing, relatively straightforward setup | ||
| Value Proposition | Controlled B2B environment, secure sales | Access to unique products, reduced inventory risk |
Value Proposition B: B2B Lock, Login, Hide PriceControlled B2B environment, secure sales Faire: Buy WholesaleAccess to unique products, reduced inventory risk | ||
| Checkout Control | Advanced checkout lock rules | N/A - Focus on sourcing |
Checkout Control B: B2B Lock, Login, Hide PriceAdvanced checkout lock rules Faire: Buy WholesaleN/A - Focus on sourcing | ||
Our Verdict
The choice between B: B2B Lock, Login, Hide Price and Faire: Buy Wholesale hinges entirely on the merchant's objective. If the goal is to manage and restrict access to a Shopify store for B2B or private sales purposes, B: B2B Lock is the clear choice. Its features focus on creating a controlled environment for specific customers. Conversely, if a merchant seeks to expand their product range with unique goods from independent brands and benefit from favorable payment terms, Faire is the more suitable option. It acts as a sourcing platform, connecting retailers with suppliers.
Therefore, for businesses prioritizing a gated B2B experience, B: B2B Lock is recommended. However, for retailers aiming to discover and stock unique products, Faire provides a more advantageous solution.
Common Questions
Which app is better for creating a wholesale-only storefront?
B: B2B Lock, Login, Hide Price is more suitable for creating a wholesale-only storefront because it allows you to restrict access to products, prices, and pages based on custom rules, logins, and passcodes. Faire is for retailers buying wholesale, not creating a wholesale store.
Can I use both B: B2B Lock and Faire together?
Potentially, yes. You could use Faire to source unique products for your store, and then use B: B2B Lock to control which customer segments have access to those products or specific pricing.
Which app offers more direct support for increasing revenue?
It depends on how you plan to use it. B: B2B Lock can increase revenue by facilitating B2B sales and controlling access to products, while Faire increases revenue by helping attract more customers with unique products.
Does Faire offer B2B functionalities?
Faire focuses on connecting retailers with brands for wholesale purchasing. While wholesale is inherently B2B, Faire's primary function is product discovery and sourcing, not access control or price restriction within your own Shopify store like B: B2B Lock.
Which app has better inventory management features?
Faire offers automatic synchronization of orders and inventory to Shopify, making inventory management easier for retailers sourcing through the platform. B: B2B Lock doesn't directly manage inventory, but its access controls could indirectly influence stock levels.
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