Auction Today vs Wholesale Lock Manager: B2Bfor Shopify (2026)
Auction Today and Wholesale Lock Manager: B2B, while both operating in the 'Pricing' and 'Pricing quotes' categories, cater to fundamentally different business needs. Auction Today focuses on leveraging auction dynamics to boost sales and engagement, primarily targeting merchants who want to generate excitement and potentially maximize revenue on unique or limited-edition products. It provides a comprehensive suite of features to manage auctions, from bidding to checkout. Wholesale Lock Manager: B2B, on the other hand, is designed for merchants managing both retail and wholesale operations from a single Shopify store. Its core strength lies in controlling access to products, prices, and content based on customer segments, ensuring wholesale customers have a distinct experience and pricing structure.
At a Glance
Auction Today
214 reviews
Wholesale Lock Manager: B2B
115 reviews
Detailed Overview
Auction Today
For every product, merchants can establish an auction to boost sales right away.
Key Features
- Run auction on your product and variants in multi-currency
- Auction Collection page, Reserve Price, Buy out price, Popcorn Bidding.
- Proxy / Automatic Bidding - enrich bidding experience by allowing max bid value.
- Penny auctions, Multi-language support & fully customisable widgets.
- Generate Single invoice for winners of multiple Auctions or Products
Wholesale Lock Manager: B2B
Enable Wholesale Locks to hide prices, products, collections, and pages with B2B login control.
Key Features
- Create locks for specific products, collections, pages, or for your entire store
- Hide prices and add to cart button from non-logged-in customers
- Password-protect pages & share hidden URLs as a secret link with your customers
- Hide products and collections based on the selected customer tags or email
- Test the app features with published and unpublished themes
Feature Comparison
| Rating | 4.9/5 | 4.5/5 |
Rating Auction Today4.9/5 Wholesale Lock Manager: B2B4.5/5 | ||
| Reviews | 214 | 115 |
Reviews Auction Today214 Wholesale Lock Manager: B2B115 | ||
| Core Functionality | Auction Management | Wholesale Access Control |
Core Functionality Auction TodayAuction Management Wholesale Lock Manager: B2BWholesale Access Control | ||
| Target Merchant Type | Merchants with unique/limited products | Merchants selling B2B & B2C |
Target Merchant Type Auction TodayMerchants with unique/limited products Wholesale Lock Manager: B2BMerchants selling B2B & B2C | ||
| Key Feature 1 | Proxy/Automatic Bidding | Hiding Prices & Add to Cart |
Key Feature 1 Auction TodayProxy/Automatic Bidding Wholesale Lock Manager: B2BHiding Prices & Add to Cart | ||
| Key Feature 2 | Multi-currency Support | Password-protected Pages |
Key Feature 2 Auction TodayMulti-currency Support Wholesale Lock Manager: B2BPassword-protected Pages | ||
| Value Proposition | Increase sales through auction dynamics | Streamline wholesale management & security |
Value Proposition Auction TodayIncrease sales through auction dynamics Wholesale Lock Manager: B2BStreamline wholesale management & security | ||
| Customer Focus | Engaging retail customers | Segmenting B2B and B2C customers |
Customer Focus Auction TodayEngaging retail customers Wholesale Lock Manager: B2BSegmenting B2B and B2C customers | ||
Our Verdict
For merchants seeking to boost sales and engagement through auctions, Auction Today is the clear winner. Its comprehensive features like proxy bidding and multi-currency support make it well-suited for running effective online auctions. The higher rating and more numerous reviews also suggest greater user satisfaction. However, if a merchant operates both a retail and wholesale business and needs to control access to products, prices, and content for different customer segments, Wholesale Lock Manager: B2B is the more appropriate choice. Its ability to hide prices and create password-protected pages is crucial for managing wholesale relationships within a single Shopify store.
Common Questions
Which app is easier to set up and use?
While neither app explicitly states ease of use, Auction Today's focus on a single process (auctions) suggests a potentially simpler setup compared to Wholesale Lock Manager: B2B, which requires defining customer groups and access rules.
Can both apps be used simultaneously?
Yes, theoretically. However, they address different business needs, so using both would only be relevant if a merchant wanted to run auctions on certain products while also managing wholesale access restrictions on others. This is not a common scenario.
Which app offers better customization options?
Auction Today highlights 'fully customisable widgets' indicating a greater focus on visual customization related to the auction experience. Wholesale Lock Manager: B2B focuses customization on access restrictions and content visibility rules.
Which app is more suitable for international sales?
Auction Today explicitly supports 'multi-language support & fully customisable widgets', making it more suitable for international sales that require localized experiences. Wholesale Lock Manager: B2B does not mention language support.
Does either app offer a free trial?
The provided data does not mention free trials for either app. Merchants should check the Shopify App Store listing for the most up-to-date trial information.
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