Auction Today vs FAD Auto Discountfor Shopify (2026)
Auction Today and FAD Auto Discount both aim to boost sales for Shopify merchants, but they employ drastically different strategies. Auction Today focuses on creating excitement and urgency through live auctions, appealing to merchants with unique products who want to maximize revenue through competitive bidding. Its strength lies in its comprehensive auction management features, handling everything from bidding to checkout. FAD Auto Discount, on the other hand, is an all-in-one discount app focused on increasing average order value through volume discounts, BOGO deals, and other automated promotions. It caters to merchants looking for automated, scalable discount strategies, including B2B wholesale and large-scale promotional events. While both fall under the broader 'Promotions' category, their core functionalities target distinct needs.
At a Glance
Auction Today
214 reviews
FAD Auto Discount
8 reviews
Detailed Overview
Auction Today
For every product, merchants can establish an auction to boost sales right away.
Key Features
- Run auction on your product and variants in multi-currency
- Auction Collection page, Reserve Price, Buy out price, Popcorn Bidding.
- Proxy / Automatic Bidding - enrich bidding experience by allowing max bid value.
- Penny auctions, Multi-language support & fully customisable widgets.
- Generate Single invoice for winners of multiple Auctions or Products
FAD Auto Discount
Discount App with Volume Discounts, Quantity Breaks, BOGO, Free Gifts & Wholesale and BFCM discount
Key Features
- Set up tiered pricing, quantity breaks, volume discounts, and cart-based offers.
- Create Buy X Get Y (BOGO), free gift with purchase, and product-based discounts.
- Apply percentage, fixed-amount, rule-based order discounts with or without codes
- Does not conflict or break a usual native checkout flow with automatic discount.
- Compatible with POS discounts, supports automatic discounts without draft orders
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Auction Today4.9/5 FAD Auto Discount5/5 | ||
| Reviews | 214 | 8 |
Reviews Auction Today214 FAD Auto Discount8 | ||
| Core Functionality | Auction Management | Automated Discounts |
Core Functionality Auction TodayAuction Management FAD Auto DiscountAutomated Discounts | ||
| Target Merchant | Merchants with unique/limited stock | Merchants seeking AOV boost through discounts |
Target Merchant Auction TodayMerchants with unique/limited stock FAD Auto DiscountMerchants seeking AOV boost through discounts | ||
| Key Features (Unique) | Proxy Bidding, Penny Auctions, Multi-currency | Tiered Pricing, BOGO, Free Gifts |
Key Features (Unique) Auction TodayProxy Bidding, Penny Auctions, Multi-currency FAD Auto DiscountTiered Pricing, BOGO, Free Gifts | ||
| Automation | Automated auction process | Automated discount application |
Automation Auction TodayAutomated auction process FAD Auto DiscountAutomated discount application | ||
| Focus | Creating Urgency and Competitive Bidding | Increasing AOV and Conversions |
Focus Auction TodayCreating Urgency and Competitive Bidding FAD Auto DiscountIncreasing AOV and Conversions | ||
| Checkout Flow | Streamlined auction winner checkout | Native checkout flow compatible |
Checkout Flow Auction TodayStreamlined auction winner checkout FAD Auto DiscountNative checkout flow compatible | ||
Our Verdict
For merchants with unique or limited-edition products, Auction Today offers a compelling way to maximize revenue through competitive bidding. Its comprehensive auction management features simplify the process. However, merchants primarily focused on increasing average order value and running large-scale, automated discounts will find FAD Auto Discount a better fit. Its diverse range of discount options, compatibility with existing themes, and focus on native checkout make it a scalable solution for volume discounts, BOGO deals, and other promotions. The higher rating of FAD Auto Discount is tempered by the significantly lower review count, meaning Auction Today has a more established and tested presence. Therefore, evaluate business needs and existing products carefully before deciding.
Common Questions
Which app is easier to set up?
Based on the descriptions, FAD Auto Discount might be slightly easier to set up initially, as it automates common discount strategies. Auction Today likely requires more configuration related to specific auction settings and product selection.
Which app is better for increasing perceived value?
Auction Today inherently increases perceived value by creating scarcity and competition. FAD Auto Discount can also increase perceived value through BOGO deals and free gift promotions.
Can both apps be used at the same time?
Potentially, but with careful planning. Running auctions and automated discounts simultaneously could confuse customers or create unintended consequences. It's important to ensure they don't overlap on the same products or target the same customer segments.
Which app is more suitable for a new Shopify store?
FAD Auto Discount is probably better for a new store. Automated discounts are more easily understood by customers than an auction concept. Auction Today has a steeper learning curve to properly create demand.
Does either app offer analytics reporting?
Neither description explicitly mentions detailed analytics, but it is expected that both have some basic reporting for tracking auction/discount performance.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store