Apps Mav: Scratch and WIN! vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Apps Mav: Scratch and WIN! and Trustoo Pop ups, Email Popups both aim to enhance Shopify stores using pop-up strategies. However, they differ significantly in approach and scope. Apps Mav focuses on gamification through scratch card pop-ups, primarily targeting engagement, referral traffic, and zero-party data collection through custom forms. Its value proposition centers around a fun, interactive experience to boost email list growth and sales, particularly during holiday seasons. Trustoo Pop ups, Email Popups, on the other hand, is a broader e-commerce growth platform centered around email marketing automation. It offers a suite of features beyond basic pop-ups, including email campaign creation, automation workflows (welcome series, cart recovery), and integrations with other marketing apps. Trustoo aims to provide a comprehensive solution for email list growth, customer engagement, and automated sales, making it suitable for merchants looking for a robust, all-in-one marketing tool.
At a Glance
Apps Mav: Scratch and WIN!
8 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Apps Mav: Scratch and WIN!
Show a scratch card on your store. Watch your email list, sales, signups, traffic & referrals grow!
Key Features
- Select from our template library or create your own. Run multiple campaigns.
- Collect Zero-Party data through custom form fields.
- Automatic coupons means no manual work and increased sales opportunities.
- Refer to play again feature- Get viral free referral traffic.
- Play again feature to get repeat traffic . Boost engagement.
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 2.9/5 | 5/5 |
Rating Apps Mav: Scratch and WIN!2.9/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 8 | 7110 |
Reviews Apps Mav: Scratch and WIN!8 Trustoo Pop ups, Email Popups7110 | ||
| Core Functionality | Gamified Scratch Card Pop-ups | Email Marketing & Pop-ups Platform |
Core Functionality Apps Mav: Scratch and WIN!Gamified Scratch Card Pop-ups Trustoo Pop ups, Email PopupsEmail Marketing & Pop-ups Platform | ||
| Key Features | Referral Program, Custom Forms, Automatic Coupons | Email Campaigns, Automation, Spin-the-Wheel |
Key Features Apps Mav: Scratch and WIN!Referral Program, Custom Forms, Automatic Coupons Trustoo Pop ups, Email PopupsEmail Campaigns, Automation, Spin-the-Wheel | ||
| Target Merchant Type | Merchants focused on gamified engagement and viral traffic | Merchants seeking comprehensive email marketing and automation |
Target Merchant Type Apps Mav: Scratch and WIN!Merchants focused on gamified engagement and viral traffic Trustoo Pop ups, Email PopupsMerchants seeking comprehensive email marketing and automation | ||
| Ease of Use | Likely straightforward due to limited features | Potentially steeper learning curve due to broader functionality |
Ease of Use Apps Mav: Scratch and WIN!Likely straightforward due to limited features Trustoo Pop ups, Email PopupsPotentially steeper learning curve due to broader functionality | ||
| Value Proposition | Fun, interactive way to grow email list and drive sales | All-in-one platform for email marketing and sales automation |
Value Proposition Apps Mav: Scratch and WIN!Fun, interactive way to grow email list and drive sales Trustoo Pop ups, Email PopupsAll-in-one platform for email marketing and sales automation | ||
| Data Collection | Zero-party data via custom forms | Email addresses and subscriber information |
Data Collection Apps Mav: Scratch and WIN!Zero-party data via custom forms Trustoo Pop ups, Email PopupsEmail addresses and subscriber information | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Trustoo Pop ups, Email Popups is the clear winner for most Shopify merchants in 2026. Its significantly higher rating and vast number of reviews indicate strong user satisfaction and reliability. It offers a broader range of features suitable for comprehensive email marketing automation, making it ideal for businesses seeking an all-in-one solution.
Apps Mav: Scratch and WIN! might be suitable for merchants with a specific focus on gamified engagement and viral marketing, especially during seasonal promotions. However, its low rating and limited reviews raise concerns about its reliability and effectiveness compared to Trustoo. Merchants should proceed with caution and thoroughly test the app before committing to it. Consider the long-term marketing strategy: If it's based on email automation and a broader range of pop-up types, Trustoo is the better choice.
Common Questions
Which app is easier to set up and use?
Apps Mav: Scratch and WIN! is likely easier to set up due to its narrower feature set. Trustoo Pop ups, Email Popups, with its comprehensive functionality, might require more initial effort to configure, but offers 24/7 support.
Which app offers better value for money?
Assuming similar pricing structures (not provided in the data), Trustoo Pop ups, Email Popups likely offers better value due to its wider range of features and higher user satisfaction. However, this is pricing-dependent and needs further investigation.
Which app is better for driving referral traffic?
Apps Mav: Scratch and WIN! specifically emphasizes its 'Refer to play again' feature, suggesting it's more focused on driving viral referral traffic compared to Trustoo Pop ups, Email Popups, although Trustoo also offers pop-up types that *could* be used for referrals.
Which app integrates better with other marketing tools?
Trustoo Pop ups, Email Popups explicitly states that it works with Klaviyo, Mailchimp, SMSBump, and Privy, indicating broader integration capabilities than Apps Mav: Scratch and WIN!.
Which app is better for collecting zero-party data?
Apps Mav: Scratch and WIN! highlights its ability to collect zero-party data through custom form fields within the scratch card pop-up, which might be beneficial if that's a primary data collection goal. Trustoo focuses on more standard email list collection.
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