AOV.ai Post Purchase Upsell and EG Auto Add to Cart Free Gift both aim to increase average order value (AOV) for Shopify merchants, but they employ distinct strategies and cater to different needs. AOV.ai focuses on *post-purchase* upsells and downsells, offering customers additional products or discounts *after* the initial checkout process. This aims for a seamless experience by not interrupting the initial purchase. EG Auto Add to Cart Free Gift, on the other hand, centers around automatically adding free gifts or products to the cart based on pre-defined rules, such as cart value or specific items already in the cart. This approach is designed to incentivize customers to increase their order value *before* completing the purchase. AOV.ai prides itself on ease of use, AI-powered templates, and personalized targeting, allowing merchants to create sophisticated upsell flows without coding knowledge. EG Auto Add to Cart Free Gift emphasizes its simple UI and rule-based system for creating BOGO and Buy X Get Y offers. The apps also address distinct points in the customer journey: AOV.ai targets impulse purchases *after* the initial commitment, while EG Auto Add to Cart Free Gift focuses on incentivizing larger purchases *during* the browsing and cart creation process.
67 reviews
762 reviews
Sell more, do less: Boost AOV with one-click upsell on Post purchase, Thank you & Order status page
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
| Rating | 4.9/5 | 5/5 |
Rating AOV.ai Post Purchase Upsell4.9/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 67 | 762 |
Reviews AOV.ai Post Purchase Upsell67 EG Auto Add to Cart Free Gift762 | ||
| Upsell Strategy | Post-Purchase Upsells/Downsells | Automatic Free Gifts/Product Adds |
Upsell Strategy AOV.ai Post Purchase UpsellPost-Purchase Upsells/Downsells EG Auto Add to Cart Free GiftAutomatic Free Gifts/Product Adds | ||
| Primary Goal | Increase AOV After Initial Purchase | Incentivize Larger Cart Value |
Primary Goal AOV.ai Post Purchase UpsellIncrease AOV After Initial Purchase EG Auto Add to Cart Free GiftIncentivize Larger Cart Value | ||
| Ease of Use | AI-Powered Templates, No Coding Required | Simple UI, Rule-Based Setup |
Ease of Use AOV.ai Post Purchase UpsellAI-Powered Templates, No Coding Required EG Auto Add to Cart Free GiftSimple UI, Rule-Based Setup | ||
| Target Merchant | Merchants wanting seamless post-purchase AOV boost | Merchants focused on cart-based incentives and promotions |
Target Merchant AOV.ai Post Purchase UpsellMerchants wanting seamless post-purchase AOV boost EG Auto Add to Cart Free GiftMerchants focused on cart-based incentives and promotions | ||
| Personalization | Personalize targeting by product, cart value, or shipping country | Run targeted rules to give free gifts add on or free products to customers |
Personalization AOV.ai Post Purchase UpsellPersonalize targeting by product, cart value, or shipping country EG Auto Add to Cart Free GiftRun targeted rules to give free gifts add on or free products to customers | ||
| Offer Types | Upsells, Downsells, Discounts, Coupons | Free Gifts, BOGO, Buy X Get Y |
Offer Types AOV.ai Post Purchase UpsellUpsells, Downsells, Discounts, Coupons EG Auto Add to Cart Free GiftFree Gifts, BOGO, Buy X Get Y | ||
For merchants seeking a non-intrusive way to boost AOV after a customer has committed to a purchase, AOV.ai Post Purchase Upsell is likely the better choice. Its one-click upsells and personalized targeting can increase order value without interrupting the initial checkout. It also has 24/7 support which can be important to many merchants. However, for merchants who prefer to incentivize larger purchases *before* the checkout process, EG Auto Add to Cart Free Gift's automatic free gifts and BOGO offers are more suitable. Its ease of use and rule-based system make it easy to implement cart-based promotions. EG Auto Add to Cart Free Gift is likely to be chosen by newer merchants looking for basic functionality with a large number of reviews lending credibility to the software. It would be prudent for merchants to consider the customer journey and which point offers the best opportunity to increase AOV.
Ultimately, the best app depends on the merchant's specific goals and strategy. If the store has strong branding and wants a seamless upsell experience, then AOV.ai with its design customization is a great choice. Conversely, if the merchant is running lots of promotions like 'spend X and get Y', EG Auto Add to Cart Free Gift's scheduling and auto-add capabilities would win out.
AOV.ai focuses on increasing AOV *after* the initial purchase through one-click upsells, while EG Auto Add to Cart Free Gift increases AOV *before* the purchase by automatically adding free gifts or products to the cart based on rules.
Both apps claim to be easy to use, but EG Auto Add to Cart Free Gift emphasizes its super simple UI, suggesting it may be slightly more accessible for beginners. AOV.ai focuses on AI-powered templates which could be easier for more technically oriented people.
AOV.ai is likely better as it allows you to customize branding to match your store’s unique design. EG Auto Add to Cart Free Gift is more about functionality rather than the visual brand feel.
EG Auto Add to Cart Free Gift is better for time-limited promotions due to its scheduling capabilities for BOGO and Buy X Get Y offers.
No, AOV.ai states that you can create upsell offers instantly without coding skills required.
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