Amplius Customer Fields vs Loyoly ‑ Loyalty and Referralfor Shopify (2026)
Amplius Customer Fields and Loyoly - Loyalty and Referral, while both impacting customer relationships, serve distinctly different purposes for Shopify merchants. Amplius Customer Fields focuses on enhancing data collection by enabling custom fields on registration and account pages, storing data directly as metafields. This gives merchants greater control over customer information, enabling personalized experiences and seamless data integration with other apps. Loyoly, on the other hand, is a loyalty and referral program designed to boost customer retention and encourage user-generated content (UGC). It provides a range of customizable missions and rewards to foster customer engagement and brand advocacy. The primary difference lies in their approach to customer interaction. Amplius provides tools for comprehensive customer data acquisition, allowing merchants to personalize experiences at a foundational level. Loyoly aims to cultivate brand loyalty by incentivizing various customer actions, from referrals to UGC creation, thus focusing on post-purchase engagement and advocacy. Selecting between the two hinges on whether a merchant prioritizes in-depth data collection and personalization versus building a robust loyalty and referral program to increase customer retention.
At a Glance
Amplius Customer Fields
13 reviews
Loyoly ‑ Loyalty and Referral
102 reviews
Detailed Overview
Amplius Customer Fields
Add custom fields to your customers at registration and account pages, store them in metafields
Key Features
- Add custom fields to registration forms - saved directly as metafields
- Let customers view and edit their information from their account page
- Works with all metafield types: text, date, numbers and more coming soon
- Simple setup - add forms to your theme with just a few clicks
Loyoly ‑ Loyalty and Referral
Boost customer loyalty & retention and collect UGC with a Next Gen rewards and referral program
Key Features
- A fully customizable loyalty program to match your brand identity
- Referral program to reward loyal customers who recommend your brand
- A library of +40 missions to collect UGC and customer reviews on every channel
- Pre-built or customized rewards linked to your Shopify store
- Easy set-up and integration of your rewards program, in just a few clicks
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Amplius Customer Fields4.6/5 Loyoly ‑ Loyalty and Referral5/5 | ||
| Reviews | 13 | 102 |
Reviews Amplius Customer Fields13 Loyoly ‑ Loyalty and Referral102 | ||
| Primary Function | Custom Customer Data Collection | Loyalty & Referral Program |
Primary Function Amplius Customer FieldsCustom Customer Data Collection Loyoly ‑ Loyalty and ReferralLoyalty & Referral Program | ||
| Data Storage | Native Shopify Metafields | Not explicitly stated, likely app-specific |
Data Storage Amplius Customer FieldsNative Shopify Metafields Loyoly ‑ Loyalty and ReferralNot explicitly stated, likely app-specific | ||
| Key Feature Differentiation | Custom Registration Fields & Account Editing | 40+ Missions to Collect UGC and Reviews |
Key Feature Differentiation Amplius Customer FieldsCustom Registration Fields & Account Editing Loyoly ‑ Loyalty and Referral40+ Missions to Collect UGC and Reviews | ||
| Target Merchant Type | Merchants needing detailed customer profiles for personalization | Merchants aiming to improve customer retention and brand advocacy |
Target Merchant Type Amplius Customer FieldsMerchants needing detailed customer profiles for personalization Loyoly ‑ Loyalty and ReferralMerchants aiming to improve customer retention and brand advocacy | ||
| Ease of Use (Claimed) | Simple setup with a few clicks | 3-minute setup |
Ease of Use (Claimed) Amplius Customer FieldsSimple setup with a few clicks Loyoly ‑ Loyalty and Referral3-minute setup | ||
| Value Proposition | Improved customer data and personalization capabilities | Increased customer loyalty, retention, and UGC |
Value Proposition Amplius Customer FieldsImproved customer data and personalization capabilities Loyoly ‑ Loyalty and ReferralIncreased customer loyalty, retention, and UGC | ||
Our Verdict
For merchants seeking to gather granular customer data during registration and account updates, Amplius Customer Fields is the clear choice. Its direct metafield integration ensures data ownership and seamless compatibility with other apps. This is especially beneficial for businesses requiring specific information like VAT IDs, custom measurements, or unique preferences for product recommendations or personalized marketing.
Conversely, Loyoly ‑ Loyalty and Referral is ideal for merchants looking to foster customer loyalty, increase retention, and generate user-generated content. The range of missions and customizable rewards makes it a strong option for building a thriving community and turning customers into brand advocates. Given its higher review count and perfect rating, Loyoly appears to be more widely adopted and potentially offers a more proven solution for loyalty program implementation.
Common Questions
Which app offers greater control over customer data?
Amplius Customer Fields offers greater control as it saves custom data directly into Shopify metafields, ensuring data ownership and portability.
Which app is easier to set up?
Both apps claim ease of use. Loyoly claims a 3-minute setup, while Amplius claims a setup with 'a few clicks'. Given the small difference in setup time, this shouldn't be a major differentiating factor.
Can Amplius Customer Fields be used for loyalty programs?
While Amplius Customer Fields facilitates data collection that could be used in conjunction with a separate loyalty program, it is not itself a loyalty program. Loyoly is designed specifically for this purpose.
Which app is better for collecting customer reviews?
Loyoly - Loyalty and Referral has a feature listing +40 missions, one of which is to collect customer reviews. Amplius Customer Fields does not have this feature built in.
Is either app GDPR compliant?
The provided data does not explicitly state whether either app is GDPR compliant. Merchants should verify this independently before installation.
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