Amplius Customer Fields vs LC | Easy Account Creationfor Shopify (2026)
Amplius Customer Fields and LC | Easy Account Creation, while sharing the 'Customer loyalty' category, address fundamentally different aspects of customer interaction. Amplius Customer Fields focuses on enriching customer profiles with custom data collected during registration and account updates, storing the information in Shopify metafields for easy access and data ownership. Its strength lies in providing merchants with extensive customization options for gathering detailed customer information and leveraging it for personalization. LC | Easy Account Creation, on the other hand, aims to reduce friction in the account creation process. It streamlines signup by allowing customers to create accounts directly on the Thank You page or during checkout (for Shopify Plus users), eliminating redirects and simplifying the process to password setup only (with an optional DOB capture). Its strength is in optimizing the account creation conversion rate, appealing particularly to merchants on Shopify Plus or those seeking to quickly grow their customer base by simplifying signup for all customers. The apps are vastly different, so there is very little overlap.
At a Glance
Amplius Customer Fields
13 reviews
LC | Easy Account Creation
4 reviews
Detailed Overview
Amplius Customer Fields
Add custom fields to your customers at registration and account pages, store them in metafields
Key Features
- Add custom fields to registration forms - saved directly as metafields
- Let customers view and edit their information from their account page
- Works with all metafield types: text, date, numbers and more coming soon
- Simple setup - add forms to your theme with just a few clicks
LC | Easy Account Creation
Frictionless account creation on Thank You page & Plus Checkout.
Key Features
- Zero-Redirect Signup: Account creation on the Thank You page.
- Plus Checkout Integration: Capture accounts at checkout.
- Boost Account Conversions: Increase your customer registration rate.
- Simple Activation Workflow: Password setup only (no long forms).
- Optional DOB Data Capture: Collect date of birth for segmentation.
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Amplius Customer Fields4.6/5 LC | Easy Account Creation5/5 | ||
| Reviews | 13 | 4 |
Reviews Amplius Customer Fields13 LC | Easy Account Creation4 | ||
| Focus | Custom Customer Data Collection | Frictionless Account Creation |
Focus Amplius Customer FieldsCustom Customer Data Collection LC | Easy Account CreationFrictionless Account Creation | ||
| Key Feature | Custom Fields on Registration & Account Pages | Zero-Redirect Signup on Thank You Page & Plus Checkout |
Key Feature Amplius Customer FieldsCustom Fields on Registration & Account Pages LC | Easy Account CreationZero-Redirect Signup on Thank You Page & Plus Checkout | ||
| Target Merchant | Merchants needing detailed customer profiles | Merchants focused on boosting account signup rates, especially Shopify Plus users |
Target Merchant Amplius Customer FieldsMerchants needing detailed customer profiles LC | Easy Account CreationMerchants focused on boosting account signup rates, especially Shopify Plus users | ||
| Data Storage | Native Shopify Metafields | Not explicitly stated, presumably standard customer accounts |
Data Storage Amplius Customer FieldsNative Shopify Metafields LC | Easy Account CreationNot explicitly stated, presumably standard customer accounts | ||
| Customization | Highly Customizable Field Types | Limited to DOB and password setup |
Customization Amplius Customer FieldsHighly Customizable Field Types LC | Easy Account CreationLimited to DOB and password setup | ||
| Ease of Use | Simple setup with theme integration | Simple activation workflow |
Ease of Use Amplius Customer FieldsSimple setup with theme integration LC | Easy Account CreationSimple activation workflow | ||
| Value Proposition | Personalize customer experiences with detailed data | Increase account signups with less friction |
Value Proposition Amplius Customer FieldsPersonalize customer experiences with detailed data LC | Easy Account CreationIncrease account signups with less friction | ||
Our Verdict
If your priority is gathering extensive customer data, personalizing experiences, and leveraging metafields for comprehensive customer profiles, Amplius Customer Fields is the better choice. It provides a robust solution for capturing diverse information directly from customers, storing it safely in native Shopify metafields.
However, if your main objective is to grow your customer base quickly by reducing friction in the signup process, especially during or immediately after a purchase, LC | Easy Account Creation is the more suitable option. Its zero-redirect signup and Shopify Plus checkout integration are specifically designed to maximize account creation conversions. The choice hinges on whether data enrichment or signup conversion is the more pressing need.
Common Questions
Which app is better for Shopify Plus merchants?
LC | Easy Account Creation directly integrates with Shopify Plus checkout, offering a significant advantage. Amplius Customer Fields can be used on any Shopify plan but does not offer specific Plus-exclusive features.
Which app gives me more control over the data collected?
Amplius Customer Fields provides significantly more control over the types of data collected, allowing you to define custom fields and store them directly as metafields. LC | Easy Account Creation primarily focuses on streamlining account creation and only optionally collects date of birth.
Which app is easier to set up?
Both apps claim to be easy to set up, but LC | Easy Account Creation's 'Simple Activation Workflow' suggests a potentially faster initial setup. Amplius Customer Fields requires integrating forms into your theme, which may take slightly longer initially but results in greater control over appearance.
Can I use both apps together?
Potentially, yes, though consider the user experience. You could use LC | Easy Account Creation to quickly create accounts and then use Amplius Customer Fields to capture more detailed information later through account updates. Avoid overwhelming customers with too many requests at once.
Which app will help me personalize marketing emails?
Amplius Customer Fields, by collecting detailed customer data such as preferences and measurements, directly facilitates personalized marketing emails. LC | Easy Account Creation primarily collects account information and, optionally, DOB, which offers limited personalization opportunities.
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