Amplius Customer Fields and Easy Wholesale Lock for B2B, while both categorized under Customer Loyalty (and 'Customer Loyalty - Other'), address distinct merchant needs. Amplius Customer Fields focuses on enriching customer profiles through customizable data collection directly within Shopify metafields. It empowers merchants to gather specific customer details like VAT IDs, birthdays, or custom preferences, enabling personalized experiences. Its primary strength lies in its data ownership and seamless integration with the Shopify ecosystem, allowing merchants to retain full control of their customer information. Easy Wholesale Lock for B2B, on the other hand, is a robust access management tool. It's designed to restrict access to various parts of the store based on customer characteristics and spending habits. The core difference lies in their purpose. Amplius Customer Fields enhances customer understanding and personalization through data acquisition, while Easy Wholesale Lock for B2B governs access and provides tiered access levels, often for wholesale or VIP customers. While both can contribute to customer loyalty, they do so through different mechanisms. Amplius improves loyalty by providing personalized experiences, whereas Easy Wholesale Lock improves loyalty through exclusivity and special access.
13 reviews
199 reviews
Add custom fields to your customers at registration and account pages, store them in metafields
Access management tool for your store: restrict access to any page, hide price, wholesale page locks
| Rating | 4.6/5 | 4.2/5 |
Rating Amplius Customer Fields4.6/5 Easy Wholesale Lock for B2B4.2/5 | ||
| Reviews | 13 | 199 |
Reviews Amplius Customer Fields13 Easy Wholesale Lock for B2B199 | ||
| Core Functionality | Custom Customer Fields | Access Restriction & Wholesale Management |
Core Functionality Amplius Customer FieldsCustom Customer Fields Easy Wholesale Lock for B2BAccess Restriction & Wholesale Management | ||
| Data Storage | Shopify Metafields | Implied (likely internal to the app) |
Data Storage Amplius Customer FieldsShopify Metafields Easy Wholesale Lock for B2BImplied (likely internal to the app) | ||
| Target Merchant | Businesses needing granular customer data for personalization | B2B, Wholesale businesses needing access control or tiered pricing |
Target Merchant Amplius Customer FieldsBusinesses needing granular customer data for personalization Easy Wholesale Lock for B2BB2B, Wholesale businesses needing access control or tiered pricing | ||
| Customer Edit Access | Customers can edit fields on account page | No direct customer edit access management |
Customer Edit Access Amplius Customer FieldsCustomers can edit fields on account page Easy Wholesale Lock for B2BNo direct customer edit access management | ||
| Ease of Use (Initial Setup Claim) | Simple setup - a few clicks to add forms | Implied, but more complex rules setup required |
Ease of Use (Initial Setup Claim) Amplius Customer FieldsSimple setup - a few clicks to add forms Easy Wholesale Lock for B2BImplied, but more complex rules setup required | ||
| Value Proposition | Enhanced customer profiles and data ownership | Access control, tiered pricing, and wholesale management capabilities |
Value Proposition Amplius Customer FieldsEnhanced customer profiles and data ownership Easy Wholesale Lock for B2BAccess control, tiered pricing, and wholesale management capabilities | ||
For merchants seeking to personalize the customer experience through detailed data collection, Amplius Customer Fields is the clear choice. Its metafield integration ensures data ownership and easy integration with other Shopify apps. It is ideally suited for businesses that need to collect specific customer attributes for marketing, product customization, or other personalized experiences. Easy Wholesale Lock for B2B excels for businesses with wholesale operations or those needing to restrict access to specific content based on customer attributes. Its features for hiding prices and granting access based on spending habits make it a more appropriate solution for B2B and VIP customer management.
Yes, Amplius Customer Fields allows customers to view and edit their information from their account page.
The app description doesn't explicitly state where the data is stored, but it is likely that customer groupings and access rules are stored within the Easy Wholesale Lock for B2B app itself.
Easy Wholesale Lock for B2B is better suited for a VIP program as it allows granting access to specific content (products, collections, pages) based on customer spending or order history. While Amplius Customer Fields can collect information about VIP status, it doesn't inherently provide access control.
Yes, Amplius Customer Fields allows you to collect VAT/Tax ID information and store it directly in Shopify metafields.
Easy Wholesale Lock for B2B has significantly more reviews (199) than Amplius Customer Fields (13).
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