Also Bought CBB vs Essential Free Shipping Upsellfor Shopify (2026)
Also Bought CBB and Essential Free Shipping Upsell, while sharing categories like 'Checkout' and 'Upsell and Cross-sell', cater to distinct needs and strategies. Also Bought CBB focuses on intelligent product recommendations using AI trained on merchant data. Its strength lies in its 'Customers Who Bought This Item Also Bought' approach, aiming to increase sales through cross-selling and enhanced product discoverability. Key differentiators include its AI-powered engine, customizability, and ability to handle high traffic. This app is best suited for merchants seeking to leverage product relationships and order history to boost sales. In contrast, Essential Free Shipping Upsell centers on incentivizing customers to increase their order value to qualify for free shipping. Its core feature is a progress bar that visually communicates how much more a customer needs to spend to unlock free shipping. It also includes options for cart upsells and cross-sells, enhancing its revenue-generating potential. Essential Free Shipping Upsell's strength is its direct approach to boosting Average Order Value (AOV) and its focus on providing a clear, motivating incentive. This app is better for merchants who want to encourage higher spending through a straightforward, goal-oriented system.
At a Glance
Also Bought CBB
340 reviews
Essential Free Shipping Upsell
438 reviews
Detailed Overview
Also Bought CBB
Premium product recommendations to increase your sales via cross-sell and product discoverability
Key Features
- Totally customisable UI: easy tuning of all texts, colours, sizes and styles
- The widget can be displayed on both product pages and the cart page
- Many recommendation types: automatic, manual, last seen, by type/collection, etc
- One-click install and out-of-the-box style integration with most popular themes
- Hassle-free operation: High Availability even with BFCM traffic peaks
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Also Bought CBB4.9/5 Essential Free Shipping Upsell5/5 | ||
| Reviews | 340 | 438 |
Reviews Also Bought CBB340 Essential Free Shipping Upsell438 | ||
| Core Functionality | AI-powered product recommendations (cross-selling) | Free shipping progress bar & cart upsells |
Core Functionality Also Bought CBBAI-powered product recommendations (cross-selling) Essential Free Shipping UpsellFree shipping progress bar & cart upsells | ||
| Key Benefit | Increased product discoverability and cross-sell revenue | Increased Average Order Value (AOV) and sales |
Key Benefit Also Bought CBBIncreased product discoverability and cross-sell revenue Essential Free Shipping UpsellIncreased Average Order Value (AOV) and sales | ||
| Primary Use Case | Stores with established sales history looking to automate product recommendations | Stores aiming to incentivize customers to spend more per order |
Primary Use Case Also Bought CBBStores with established sales history looking to automate product recommendations Essential Free Shipping UpsellStores aiming to incentivize customers to spend more per order | ||
| Customization | Totally customizable UI (texts, colors, sizes) | Highly customizable progress bar (pre-made styles) |
Customization Also Bought CBBTotally customizable UI (texts, colors, sizes) Essential Free Shipping UpsellHighly customizable progress bar (pre-made styles) | ||
| Ease of Use | One-click install and out-of-the-box theme integration | Simple setup with placement options for product/cart pages |
Ease of Use Also Bought CBBOne-click install and out-of-the-box theme integration Essential Free Shipping UpsellSimple setup with placement options for product/cart pages | ||
| Upselling Focus | Primarily cross-selling based on past purchases | Primarily cart upsells to meet free shipping goal |
Upselling Focus Also Bought CBBPrimarily cross-selling based on past purchases Essential Free Shipping UpsellPrimarily cart upsells to meet free shipping goal | ||
| Target Merchant | Merchants with diverse product catalogues | Merchants with products suitable for add-on purchases |
Target Merchant Also Bought CBBMerchants with diverse product catalogues Essential Free Shipping UpsellMerchants with products suitable for add-on purchases | ||
Our Verdict
For merchants with a large product catalog and a history of sales data, Also Bought CBB offers a powerful, AI-driven solution to suggest relevant products to customers. Its sophisticated recommendation engine can uncover hidden product relationships and boost sales through cross-selling. However, the initial setup might require some data analysis to optimize recommendations.
If the main goal is to increase the Average Order Value (AOV) and incentivise immediate spending, Essential Free Shipping Upsell is the better option. Its free shipping progress bar provides a clear incentive and encourages customers to add more items to their cart. This approach is particularly effective for stores offering relatively low-priced items or where customers often make small purchases. The easy setup and pre-made styles make it a quick win for AOV improvements.
Common Questions
Which app is better for new stores with limited sales data?
Essential Free Shipping Upsell is likely a better choice for new stores, as it does not rely on historical sales data. Also Bought CBB's AI needs data to provide accurate product recommendations.
Can both apps be used simultaneously?
Yes, both apps can be used together. Essential Free Shipping Upsell can encourage a higher order value, while Also Bought CBB can provide product suggestions once a customer is already browsing.
Which app offers more advanced customization options?
Also Bought CBB offers more comprehensive UI customization options, allowing merchants to fine-tune all aspects of the widget's appearance to match their brand.
Which app is more likely to generate revenue passively after initial setup?
Also Bought CBB, after the initial data learning period, has the potential to generate passive revenue as its AI continues to learn and optimize product recommendations.
Does either app offer support for multiple languages or currencies?
Essential Free Shipping Upsell explicitly mentions support for translations and different currencies in its key features, which suggests Also Bought CBB may not.
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