Also Bought CBB vs EG Auto Add to Cart Free Giftfor Shopify (2026)
Also Bought CBB and EG Auto Add to Cart Free Gift both aim to increase sales, but they approach it from vastly different angles. Also Bought CBB focuses on product recommendations driven by AI, providing cross-sell opportunities based on purchase history and product relationships. Its strength lies in providing a 'Customers Who Bought This Item Also Bought' experience similar to Amazon, enhancing product discovery and subtly guiding customers towards related items. It caters to merchants who want to improve average order value and product visibility through intelligent recommendations. EG Auto Add to Cart Free Gift, on the other hand, incentivizes purchases through free gifts, BOGO offers, and Buy X Get Y promotions. It aims to boost sales volume and attract customers with compelling, automated deals.
At a Glance
Also Bought CBB
340 reviews
EG Auto Add to Cart Free Gift
762 reviews
Detailed Overview
Also Bought CBB
Premium product recommendations to increase your sales via cross-sell and product discoverability
Key Features
- Totally customisable UI: easy tuning of all texts, colours, sizes and styles
- The widget can be displayed on both product pages and the cart page
- Many recommendation types: automatic, manual, last seen, by type/collection, etc
- One-click install and out-of-the-box style integration with most popular themes
- Hassle-free operation: High Availability even with BFCM traffic peaks
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Also Bought CBB4.9/5 EG Auto Add to Cart Free Gift5/5 | ||
| Reviews | 340 | 762 |
Reviews Also Bought CBB340 EG Auto Add to Cart Free Gift762 | ||
| Core Functionality | AI-powered product recommendations (cross-selling) | Automated free gifts & promotional offers |
Core Functionality Also Bought CBBAI-powered product recommendations (cross-selling) EG Auto Add to Cart Free GiftAutomated free gifts & promotional offers | ||
| Target Merchant | Merchants with substantial order history & product catalog | Merchants seeking to boost sales volume with incentives |
Target Merchant Also Bought CBBMerchants with substantial order history & product catalog EG Auto Add to Cart Free GiftMerchants seeking to boost sales volume with incentives | ||
| Implementation | One-click install, automatic style integration | Rule-based configuration with scheduling options |
Implementation Also Bought CBBOne-click install, automatic style integration EG Auto Add to Cart Free GiftRule-based configuration with scheduling options | ||
| Customization | Highly customizable UI (text, colors, styles) | Rule-based customization for offer triggers and scheduling |
Customization Also Bought CBBHighly customizable UI (text, colors, styles) EG Auto Add to Cart Free GiftRule-based customization for offer triggers and scheduling | ||
| Value Proposition | Increased AOV through smart cross-selling suggestions | Increased sales volume through compelling promotions |
Value Proposition Also Bought CBBIncreased AOV through smart cross-selling suggestions EG Auto Add to Cart Free GiftIncreased sales volume through compelling promotions | ||
| Data Dependence | Relies on sales data for accurate recommendations | Relies on strategic rule creation and offer design |
Data Dependence Also Bought CBBRelies on sales data for accurate recommendations EG Auto Add to Cart Free GiftRelies on strategic rule creation and offer design | ||
Our Verdict
If a merchant's primary goal is to organically increase average order value by intelligently suggesting related products based on purchase history, Also Bought CBB is the better choice. Its AI-driven recommendations, honed over a decade, offer a subtle and sophisticated cross-selling experience. However, for merchants prioritizing immediate sales volume boosts and are comfortable offering free gifts or promotional deals to incentivize purchases, EG Auto Add to Cart Free Gift is the more effective option. Its rule-based system offers direct control over promotions and provides a more direct path to increased sales, especially for new product launches or during sales periods.
Common Questions
Which app is easier to set up?
Also Bought CBB emphasizes one-click installation and out-of-the-box style integration, potentially making it quicker to set up initially. However, EG Auto Add to Cart Free Gift boasts a simple UI for rule creation, suggesting ease of ongoing management once initial rules are defined.
Which app is better for a store with limited sales history?
EG Auto Add to Cart Free Gift is the better option for stores with limited sales history. Also Bought CBB relies on sales data to generate intelligent recommendations, making it less effective for newer stores. EG Auto Add to Cart Free Gift allows merchants to create rules based on product selection or cart value, independent of sales history.
Which app provides a more customizable user experience?
Also Bought CBB offers a totally customizable UI, allowing merchants to finely tune the appearance of the recommendation widget to match their store's branding. EG Auto Add to Cart Free Gift's customization focuses on the rules and conditions of the free gift offers.
Does either app offer support for specific holidays like Black Friday Cyber Monday?
While Also Bought CBB mentions high availability during BFCM, EG Auto Add to Cart Free Gift's scheduling feature allows merchants to pre-program promotional campaigns for holidays and specific time periods. This makes it easier to plan promotions ahead of time for events like BFCM
Which app is better for increasing product discoverability?
Also Bought CBB directly addresses product discoverability by showcasing related products to customers already browsing. EG Auto Add to Cart Free Gift does not directly address product discoverability, but might indirectly improve it if free gifts include less popular products.
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