Affiliate Marketing ReferrLy vs Awin ‑ Affiliate Marketingfor Shopify (2026)
Affiliate Marketing ReferrLy and Awin - Affiliate Marketing both aim to help Shopify merchants leverage affiliate marketing to drive sales. However, they differ significantly in their approach and target audience. ReferrLy focuses on providing an all-in-one, user-friendly platform that allows merchants to easily create and manage their own affiliate programs, targeting influencers and ambassadors. It emphasizes ease of onboarding, customizable commission structures, and comprehensive tracking tools for internal affiliate management. Awin, on the other hand, acts as a connector to the broader Awin affiliate network, giving merchants access to a potentially vast pool of existing promotional partners. It focuses on expanding reach to new audiences and measuring overall affiliate performance within the Awin ecosystem.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
Awin ‑ Affiliate Marketing
24 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
Awin ‑ Affiliate Marketing
Grow your ecommerce sales and find valuable new customers with affiliate marketing
Key Features
- Drive traffic and grow your ecommerce sales
- Reach vast new audiences online
- Unlimited access to numerous promotional partners
- Measure all online partners, transactions and payments in one place
Feature Comparison
| Rating | 5/5 | 2.3/5 |
Rating Affiliate Marketing ReferrLy5/5 Awin ‑ Affiliate Marketing2.3/5 | ||
| Reviews | 786 | 24 |
Reviews Affiliate Marketing ReferrLy786 Awin ‑ Affiliate Marketing24 | ||
| Affiliate Network | Internal focus (influencers, ambassadors) | Connects to Awin's large network |
Affiliate Network Affiliate Marketing ReferrLyInternal focus (influencers, ambassadors) Awin ‑ Affiliate MarketingConnects to Awin's large network | ||
| Commission Structure | Customizable rules (affiliate, product, collection, achievement) | Managed within Awin platform |
Commission Structure Affiliate Marketing ReferrLyCustomizable rules (affiliate, product, collection, achievement) Awin ‑ Affiliate MarketingManaged within Awin platform | ||
| Ease of Use | Streamlined onboarding, dedicated affiliate dashboard | Focus on connecting to Awin, assumes Awin account setup |
Ease of Use Affiliate Marketing ReferrLyStreamlined onboarding, dedicated affiliate dashboard Awin ‑ Affiliate MarketingFocus on connecting to Awin, assumes Awin account setup | ||
| Target Merchant | Businesses seeking control over their own affiliate program, engaging existing customers and influencers | Businesses aiming for rapid reach expansion through an established affiliate network |
Target Merchant Affiliate Marketing ReferrLyBusinesses seeking control over their own affiliate program, engaging existing customers and influencers Awin ‑ Affiliate MarketingBusinesses aiming for rapid reach expansion through an established affiliate network | ||
| Tracking Methods | Referral links & Coupon codes | Through Awin's tracking |
Tracking Methods Affiliate Marketing ReferrLyReferral links & Coupon codes Awin ‑ Affiliate MarketingThrough Awin's tracking | ||
| Value Proposition | Easy affiliate program setup and management with direct control | Access to a large network and increased visibility |
Value Proposition Affiliate Marketing ReferrLyEasy affiliate program setup and management with direct control Awin ‑ Affiliate MarketingAccess to a large network and increased visibility | ||
Our Verdict
For merchants looking for a simple, self-contained solution to build and manage their own affiliate program using influencers and ambassadors, Affiliate Marketing ReferrLy appears to be the stronger choice due to its higher rating, significantly more reviews, and focus on ease of use and customization. The post-purchase popup feature is especially valuable for converting existing customers into affiliates. Awin ‑ Affiliate Marketing is more suitable for established businesses aiming to tap into a broader affiliate network and willing to navigate the Awin platform. However, the lower rating and smaller number of reviews suggest potential concerns regarding user satisfaction or integration issues.
Common Questions
Which app is easier to set up and use?
Affiliate Marketing ReferrLy is generally easier to set up for merchants who want direct control over their program and onboarding. Awin requires an Awin advertiser account and familiarity with their network.
Which app provides access to more potential affiliates?
Awin ‑ Affiliate Marketing provides access to a potentially larger pool of affiliates within the Awin network. Affiliate Marketing ReferrLy focuses on building an internal affiliate program.
Which app offers more granular control over commission structures?
Affiliate Marketing ReferrLy offers more granular control with the ability to set commission rules based on affiliates, products, collections, achievements, and more. Awin's commission structures are managed within the Awin platform.
Which app is better for targeting existing customers as affiliates?
Affiliate Marketing ReferrLy is better suited for targeting existing customers as affiliates due to its post-purchase pop-up feature.
What are the key downsides of Awin based on the data?
The key downsides of Awin ‑ Affiliate Marketing based on the provided data are its significantly lower rating (2.3/5) and the small number of reviews (24), which might indicate potential issues with user experience or integration.
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