17TRACK Order Tracking vs Return Prime:Return & Exchangefor Shopify (2026)
Both 17TRACK Order Tracking and Return Prime: Return & Exchange are highly rated Shopify apps (4.9/5) focusing on post-purchase experience, but they cater to slightly different needs. 17TRACK emphasizes order tracking and communication, particularly for dropshipping businesses, with features like hiding Chinese origin information and proactive order updates. Return Prime, on the other hand, is more focused on streamlining the returns process itself, recovering revenue through exchanges and upsells, and integrating with larger fulfillment systems (WMS). While both have returns management features, Return Prime delves deeper into automation and revenue recovery aspects during the returns process, while 17TRACK covers a broader range of customer experience related to shipping.
At a Glance
17TRACK Order Tracking
2,484 reviews
Return Prime:Return & Exchange
662 reviews
Detailed Overview
17TRACK Order Tracking
Order tracking and return management for merchants to reduce WISMO and drive more sales
Key Features
- Branded Tracking Page & EDD: Reduce WISMO and manage delivery expectations.
- Automated Email Notifications: Send shipping updates to build customer trust.
- Hide All China Info: Protect your brand with a one-click dropshipping mode.
- Self-service Returns: Automate return requests to retain revenue and save time.
- Shipping Analytics: Optimize carrier performance with data-driven insights.
Return Prime:Return & Exchange
Make returns easy. Win shoppers back. Recover revenue with exchanges, store credits and smart upsell
Key Features
- Offer a branded return portal integrated with your WMS and logistics tools
- Set custom rules to auto-approve or reject returns by reason and eligibility
- Generate return labels, automate updates, and get deeper return insights
- Recover revenue with exchanges and store credits instead of refunds
- Upsell complimentary or discounted products during return to increase AOV
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating 17TRACK Order Tracking4.9/5 Return Prime:Return & Exchange4.9/5 | ||
| Reviews | 2484 | 662 |
Reviews 17TRACK Order Tracking2484 Return Prime:Return & Exchange662 | ||
| Primary Focus | Order Tracking & Dropshipping Features | Automated Returns & Revenue Recovery |
Primary Focus 17TRACK Order TrackingOrder Tracking & Dropshipping Features Return Prime:Return & ExchangeAutomated Returns & Revenue Recovery | ||
| Key Differentiator | Hide China Info for Dropshipping | WMS Integration & Upselling during Returns |
Key Differentiator 17TRACK Order TrackingHide China Info for Dropshipping Return Prime:Return & ExchangeWMS Integration & Upselling during Returns | ||
| Returns Management | Self-service Portal | Branded Portal with Automated Rules |
Returns Management 17TRACK Order TrackingSelf-service Portal Return Prime:Return & ExchangeBranded Portal with Automated Rules | ||
| Revenue Recovery | Product Recommendations | Exchanges, Store Credits, Upsells |
Revenue Recovery 17TRACK Order TrackingProduct Recommendations Return Prime:Return & ExchangeExchanges, Store Credits, Upsells | ||
| Target Merchant | Dropshippers and businesses prioritizing order visibility | DTC brands with high return volumes seeking automation and revenue recovery |
Target Merchant 17TRACK Order TrackingDropshippers and businesses prioritizing order visibility Return Prime:Return & ExchangeDTC brands with high return volumes seeking automation and revenue recovery | ||
| Value Proposition | Reduce WISMO, manage expectations, protect brand | Simplify returns, retain customers, increase AOV |
Value Proposition 17TRACK Order TrackingReduce WISMO, manage expectations, protect brand Return Prime:Return & ExchangeSimplify returns, retain customers, increase AOV | ||
Our Verdict
For dropshipping businesses or those prioritizing order tracking visibility and brand protection (hiding origin info), 17TRACK Order Tracking is the better choice. Its strength lies in managing customer expectations around shipping. However, for established DTC brands experiencing significant return volumes and wanting to optimize the return process for revenue recovery and customer retention through automation and smart offers, Return Prime: Return & Exchange is the superior solution. It offers more sophisticated tools for managing and monetizing returns.
Common Questions
Which app is better for dropshipping?
17TRACK Order Tracking is explicitly designed for dropshipping with its 'Hide All China Info' feature, making it the better choice.
Which app offers more comprehensive returns management?
Return Prime: Return & Exchange offers a more comprehensive returns management system with a branded portal, automated rules, and integrations with WMS systems.
Which app is better for proactively communicating shipping updates?
17TRACK's automated email notifications for shipping updates and focus on EDD (Estimated Delivery Date) make it ideal for proactively managing customer expectations.
Which app focuses more on increasing revenue through returns?
Return Prime: Return & Exchange directly focuses on revenue recovery using exchanges, store credits, and upsells during the returns process.
Are both apps easy to use?
Both apps have high ratings, suggesting users find them relatively easy to use. However, 17TRACK's focus on tracking might be simpler to set up initially, while Return Prime might require more configuration to automate returns rules and integrate with existing systems.
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