17TRACK Order Tracking and EZLabel: Australia Post Ship cater to vastly different needs within the Shopify ecosystem. 17TRACK is a comprehensive order tracking and return management solution designed to reduce 'Where Is My Order' (WISMO) inquiries and enhance the post-purchase customer experience. It aims to build trust, reduce support costs, and drive sales through features like branded tracking pages, automated notifications, and a self-service returns portal. EZLabel, on the other hand, focuses on streamlining the shipping label creation process for merchants using Australia Post MyPost Business. EZLabel's strength lies in its simplicity and focus on efficiency for Australian merchants using Australia Post. It drastically reduces the time required to print shipping labels, fulfil orders, and obtain tracking information. Unlike 17TRACK, it lacks broad order tracking and customer communication features; instead, it prioritizes automation in the initial shipping process. Therefore, the choice between the two apps heavily depends on the merchant's primary pain point: managing post-purchase customer communication and returns (17TRACK) or automating Australia Post shipping label creation (EZLabel).
2,484 reviews
459 reviews
Order tracking and return management for merchants to reduce WISMO and drive more sales
Australia Post MyPost Business shipping labels made easy
| Rating | 4.9/5 | 5/5 |
Rating 17TRACK Order Tracking4.9/5 EZLabel: Australia Post Ship5/5 | ||
| Reviews | 2484 | 459 |
Reviews 17TRACK Order Tracking2484 EZLabel: Australia Post Ship459 | ||
| Target Merchant | Merchants needing comprehensive order tracking & return management (including dropshippers) | Australian merchants using Australia Post MyPost Business |
Target Merchant 17TRACK Order TrackingMerchants needing comprehensive order tracking & return management (including dropshippers) EZLabel: Australia Post ShipAustralian merchants using Australia Post MyPost Business | ||
| Core Functionality | Order Tracking, Customer Communication, Return Management | Automated Australia Post Shipping Label Creation |
Core Functionality 17TRACK Order TrackingOrder Tracking, Customer Communication, Return Management EZLabel: Australia Post ShipAutomated Australia Post Shipping Label Creation | ||
| Ease of Use | Likely more complex due to broader feature set | Designed for simplicity: 'Two clicks to print, fulfil and track' |
Ease of Use 17TRACK Order TrackingLikely more complex due to broader feature set EZLabel: Australia Post ShipDesigned for simplicity: 'Two clicks to print, fulfil and track' | ||
| Value Proposition | Reduced WISMO, increased customer trust, revenue retention through returns management | Time savings and efficiency in shipping label creation |
Value Proposition 17TRACK Order TrackingReduced WISMO, increased customer trust, revenue retention through returns management EZLabel: Australia Post ShipTime savings and efficiency in shipping label creation | ||
| Dropshipping Support | Specifically mentions dropshipping mode to hide Chinese origin info | Not specifically mentioned, may not be relevant |
Dropshipping Support 17TRACK Order TrackingSpecifically mentions dropshipping mode to hide Chinese origin info EZLabel: Australia Post ShipNot specifically mentioned, may not be relevant | ||
| Return Management | Self-service returns portal | Not included |
Return Management 17TRACK Order TrackingSelf-service returns portal EZLabel: Australia Post ShipNot included | ||
For Shopify merchants primarily concerned with managing the post-purchase customer experience, reducing WISMO inquiries, and streamlining returns, 17TRACK Order Tracking is the superior choice. Its comprehensive feature set addresses these pain points directly and offers valuable tools like branded tracking pages and automated notifications. The dropshipping mode also makes it an excellent option for stores using that fulfillment model.
However, for Australian merchants who exclusively use Australia Post MyPost Business and are seeking a solution to automate and simplify shipping label creation, EZLabel: Australia Post Ship is the clear winner. Its streamlined two-click process saves significant time and effort, allowing merchants to focus on other aspects of their business. If Australia Post is your shipping provider, then EZLabel is specifically built for you.
17TRACK is better for dropshipping because it offers a one-click feature to hide all China origin information, which is crucial for protecting your brand.
EZLabel supports international shipping via Australia Post, but its primary function is to simplify label creation and fulfillment within the Australia Post system. Its tracking capabilities would be tied to Australia Post's international tracking.
EZLabel is likely easier to use because it focuses on a single task: simplifying Australia Post shipping label creation. 17TRACK offers a broader range of features which means its set-up and maintenance will be more involved.
While 17TRACK likely supports tracking Australia Post shipments as part of its global tracking network, it doesn't offer the direct label creation integration that EZLabel provides. It focuses more on the tracking process after a tracking number is available.
17TRACK is the better choice. Its branded tracking pages, estimated delivery dates (EDD), and automated email notifications proactively keep customers informed about their order's status, significantly reducing WISMO inquiries.
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