Best Alternatives to GV: Gift Cards & Store Creditfor Shopify (2026)

While not a direct replacement for gift cards, Shopney offers a completely different approach to boosting sales and customer loyalty by creating a dedicated mobile app for your Shopify store. This allows for a more personalized shopping experience and enables push notifications for targeted customer engagement, potentially driving repeat purchases and reducing reliance on gift card-based promotions.

Recurpay provides a way to generate recurring revenue and offer gift subscriptions, which expands beyond the one-time purchase nature of gift cards. If your products are suitable for subscription models, this app allows you to create flexible subscription plans and offer customers control over their subscriptions through a customer portal.

GoodAPI allows you to plant trees and remove ocean plastic, appealing to eco-conscious customers and enhancing loyalty through sustainability initiatives. If your target audience values sustainability, this app can be a powerful tool for building brand loyalty and positive brand perception.

Swish allows customers to save their favorite products to a wishlist, encouraging them to return to your store and make purchases. If you notice customers browsing but not buying, a wishlist feature can help them keep track of desired items and increase the likelihood of future sales, complemented by personalized notifications.

Froonze unites loyalty and wishlist features in a customer account. Its loyalty program can integrate with Shopify Store Credit for instant cashback and is easy to translate.

Wishify provides a straightforward wishlist feature that allows customers to save and share favorite products, facilitating future purchases and bringing new traffic to your store. The option for guest wishlist makes it flexible for all customers.

E! - Loyalty Program & Rewards offers a comprehensive loyalty program with points, referrals, and VIP tiers, providing a broader range of rewards and engagement mechanisms compared to GV's store credit feature. If you are looking for a more robust loyalty program that goes beyond simple store credit, this is a good option.

BLOY offers a customer loyalty program with points, rewards, VIP tiers, and membership options, giving a wider variety of options than just gift cards. Its focus is on rewarding customer actions to incentivize repeat purchases.

Love Loyalty provides a broad set of placements for a loyalty points program, with fast performance and simple reward redemption in the cart. Merchants may find this more user-friendly than GV.

Wrapin enhances the gifting experience by allowing customers to add gift wrap and messages, providing a more personalized touch that complements gift cards. If you find that customers frequently purchase gift cards for others, Wrapin can further enhance the perceived value and thoughtfulness of the gift.