In 2026, Shopify merchants facing fraud challenges will have two distinct options: Riskified and Subuno. Riskified positions itself as a comprehensive, AI-powered fraud prevention solution with guaranteed chargeback protection. It aims to enable growth by approving more good orders and automatically blocking fraud. Riskified is suited for larger merchants who prioritize a hands-off approach and are willing to invest in a sophisticated, integrated platform. Subuno, in contrast, presents itself as a customizable, rules-based fraud prevention platform. It emphasizes control and flexibility, allowing merchants to define their own fraud checks and automate order screening without coding. The primary differentiator lies in their approach to fraud prevention. Riskified utilizes a self-learning AI and offers chargeback guarantees, shifting the risk from the merchant to Riskified. This is attractive to businesses seeking peace of mind and rapid scalability. Subuno, on the other hand, gives the merchant greater control over the fraud detection process with customizable rules and integrated third-party tools, appealing to merchants who prefer a more hands-on approach and wish to leverage their own fraud expertise or specific data sources. This difference also reflects in their target audience with riskified being aimed at a larger enterprise and Subuno aiming at smaller businesses, that can still manage their risk manually but need the edge to properly screen each order.
45 reviews
4 reviews
Unleash eCommerce Growth with Real-Time Fraud Prevention and Full Fraud Chargeback Protection
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
| Rating | 4.6/5 | 5/5 |
Rating Riskified4.6/5 Subuno5/5 | ||
| Reviews | 45 | 4 |
Reviews Riskified45 Subuno4 | ||
| Key Differentiator | AI-powered with Chargeback Protection | Rules-Based Customization |
Key Differentiator RiskifiedAI-powered with Chargeback Protection SubunoRules-Based Customization | ||
| Target Merchant | Larger Businesses, High-Volume Merchants | Smaller Businesses, Merchants Preferring Control |
Target Merchant RiskifiedLarger Businesses, High-Volume Merchants SubunoSmaller Businesses, Merchants Preferring Control | ||
| Ease of Use | Automated, Lower Manual Review | Requires Configuration, Higher Manual Review Potential |
Ease of Use RiskifiedAutomated, Lower Manual Review SubunoRequires Configuration, Higher Manual Review Potential | ||
| Value Proposition | Guaranteed Protection, Scalability | Customization, Cost-Effectiveness, Detailed Analysis |
Value Proposition RiskifiedGuaranteed Protection, Scalability SubunoCustomization, Cost-Effectiveness, Detailed Analysis | ||
| Integration Time | Few Weeks | Implied faster setup due to customizable nature (not explicitly stated, but implied) |
Integration Time RiskifiedFew Weeks SubunoImplied faster setup due to customizable nature (not explicitly stated, but implied) | ||
| Chargeback Management | Streamlined, Automated | Requires more manual effort, aided by data analytics |
Chargeback Management RiskifiedStreamlined, Automated SubunoRequires more manual effort, aided by data analytics | ||
| Policy Abuse Protection | Automated refund/return abuse detection | Not explicitly mentioned, likely requires custom rule configuration |
Policy Abuse Protection RiskifiedAutomated refund/return abuse detection SubunoNot explicitly mentioned, likely requires custom rule configuration | ||
Riskified is the better choice for larger Shopify merchants with high transaction volumes who are willing to pay for a comprehensive, AI-driven solution that guarantees chargeback protection. It offers a hands-off approach, enabling rapid scalability and minimizing internal fraud management efforts. If you need guarantees and are ok with a less control, go with Riskified.
Subuno is more suitable for smaller to medium-sized merchants who prefer greater control over their fraud prevention strategy and want to customize fraud checks to their specific needs. Its rules-based approach and integrated third-party tools provide a cost-effective solution that allows merchants to leverage their own expertise and adapt quickly to evolving fraud patterns. If you want to be more involved and have greater control, go with Subuno. Ultimately, consider the size of your business, risk tolerance, and available resources when making your decision.
Riskified offers full chargeback protection, while Subuno focuses on fraud prevention to reduce chargebacks.
Subuno allows for customization without coding, but configuring complex rules still requires analytical skills. Riskified automates more aspects reducing the need of analytical skill.
Given its comprehensive features and chargeback protection, Riskified is likely to be more expensive than Subuno. Subuno offers greater control, so you can tailor the cost and features to your own needs.
Riskified's chargeback guarantee makes it the better choice for merchants struggling with a high chargeback rate.
Both apps offer reporting and analytics. Riskified has end-to-end visibility, while Subuno features integrated third-party tools for advanced data analytics and control.
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