Riskified vs Subunofor Shopify (2026)

In 2026, Shopify merchants facing fraud challenges will have two distinct options: Riskified and Subuno. Riskified positions itself as a comprehensive, AI-powered fraud prevention solution with guaranteed chargeback protection. It aims to enable growth by approving more good orders and automatically blocking fraud. Riskified is suited for larger merchants who prioritize a hands-off approach and are willing to invest in a sophisticated, integrated platform. Subuno, in contrast, presents itself as a customizable, rules-based fraud prevention platform. It emphasizes control and flexibility, allowing merchants to define their own fraud checks and automate order screening without coding. The primary differentiator lies in their approach to fraud prevention. Riskified utilizes a self-learning AI and offers chargeback guarantees, shifting the risk from the merchant to Riskified. This is attractive to businesses seeking peace of mind and rapid scalability. Subuno, on the other hand, gives the merchant greater control over the fraud detection process with customizable rules and integrated third-party tools, appealing to merchants who prefer a more hands-on approach and wish to leverage their own fraud expertise or specific data sources. This difference also reflects in their target audience with riskified being aimed at a larger enterprise and Subuno aiming at smaller businesses, that can still manage their risk manually but need the edge to properly screen each order.

In 2026, Shopify merchants facing fraud challenges will have two distinct options: Riskified and Subuno. Riskified positions itself as a comprehensive, AI-powered fraud prevention solution with guaranteed chargeback protection. It aims to enable growth by approving more good orders and automatically blocking fraud. Riskified is suited for larger merchants who prioritize a hands-off approach and are willing to invest in a sophisticated, integrated platform. Subuno, in contrast, presents itself as a customizable, rules-based fraud prevention platform. It emphasizes control and flexibility, allowing merchants to define their own fraud checks and automate order screening without coding. The primary differentiator lies in their approach to fraud prevention. Riskified utilizes a self-learning AI and offers chargeback guarantees, shifting the risk from the merchant to Riskified. This is attractive to businesses seeking peace of mind and rapid scalability. Subuno, on the other hand, gives the merchant greater control over the fraud detection process with customizable rules and integrated third-party tools, appealing to merchants who prefer a more hands-on approach and wish to leverage their own fraud expertise or specific data sources. This difference also reflects in their target audience with riskified being aimed at a larger enterprise and Subuno aiming at smaller businesses, that can still manage their risk manually but need the edge to properly screen each order.