Bad Customer vs Subunofor Shopify (2026)
Bad Customer and Subuno both aim to reduce fraud and chargebacks for Shopify merchants, but they take drastically different approaches. Bad Customer focuses on a blacklist strategy, identifying customers with a history of chargebacks on other sites. This approach might appeal to merchants seeking a simple, direct solution to prevent repeat offenders. However, it relies heavily on the accuracy and comprehensiveness of its data source and may be less effective against new fraudulent activities. On the other hand, Subuno offers a more comprehensive rules-based fraud prevention platform, allowing merchants to customize and automate fraud checks based on various criteria and integrate with third-party data sources. Subuno's flexibility and advanced data analytics cater to merchants seeking granular control over their fraud prevention strategies. Its emphasis on customization and automation differentiates it from Bad Customer's more simplistic blacklist method. Bad Customer is probably targeting smaller merchants or those with limited technical expertise who want a quick and easy fraud solution, while Subuno targets larger businesses needing more sophisticated fraud management capabilities.
At a Glance
Bad Customer
10 reviews
Subuno
4 reviews
Detailed Overview
Bad Customer
Identify problem customers before you ship.
Key Features
- Identifies customers who have charged back on other sites.
- Flag orders to PO Boxes or when billing/shipping are in different states.
- Flag orders from customers who create multiple accounts.
Subuno
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
Key Features
- Automated fraud checks help you flag fraudulent and suspicious orders .
- 15+ manual review tools help you properly research and assess suspicious orders.
- Integrated third party tools provide you with advanced data analytics.
- Automatically flag orders based on risk score/velocity/mismatching addresses.
- Automatically reject/hold orders based on order characteristics.
Feature Comparison
| Rating | 3.9/5 | 5/5 |
Rating Bad Customer3.9/5 Subuno5/5 | ||
| Reviews | 10 | 4 |
Reviews Bad Customer10 Subuno4 | ||
| Fraud Detection Method | Blacklist (Chargeback History) | Rules-Based, Customizable |
Fraud Detection Method Bad CustomerBlacklist (Chargeback History) SubunoRules-Based, Customizable | ||
| Customization | Limited (Flagging only) | Extensive (Customizable Rules) |
Customization Bad CustomerLimited (Flagging only) SubunoExtensive (Customizable Rules) | ||
| Third-Party Integrations | Not explicitly mentioned | Integrated |
Third-Party Integrations Bad CustomerNot explicitly mentioned SubunoIntegrated | ||
| Target Merchant | Smaller merchants, basic fraud prevention | Larger merchants, advanced fraud management |
Target Merchant Bad CustomerSmaller merchants, basic fraud prevention SubunoLarger merchants, advanced fraud management | ||
| Ease of Use | Likely Easier | Potentially More Complex |
Ease of Use Bad CustomerLikely Easier SubunoPotentially More Complex | ||
| Value Proposition | Avoid shipping to known 'bad' customers | Comprehensive fraud prevention and automation |
Value Proposition Bad CustomerAvoid shipping to known 'bad' customers SubunoComprehensive fraud prevention and automation | ||
| Advanced Analytics | No | Yes |
Advanced Analytics Bad CustomerNo SubunoYes | ||
| Address Verification | Flags PO boxes and billing/shipping discrepancies. | Automatically flags orders based on mismatching addresses. |
Address Verification Bad CustomerFlags PO boxes and billing/shipping discrepancies. SubunoAutomatically flags orders based on mismatching addresses. | ||
Our Verdict
For merchants seeking a simple, no-frills solution to avoid shipping to customers with a known history of chargebacks, Bad Customer might suffice. Its ease of use could be appealing to those with limited technical expertise or time to invest in configuring complex rules. However, its reliance on a blacklist makes it vulnerable to new fraudulent activities.
Subuno is better suited for merchants who require a more robust and customizable fraud prevention system. Its rules-based approach, third-party integrations, and advanced analytics offer greater control and flexibility in identifying and preventing fraudulent orders. While it might require a steeper learning curve and more configuration upfront, its comprehensive features make it a valuable investment for businesses looking to minimize chargebacks and protect their revenue.
Common Questions
Which app is better for a small business with limited technical expertise?
Bad Customer is likely the better option for a small business due to its simpler approach and focus on a straightforward blacklist strategy. Subuno's customization options may be overwhelming for a merchant with limited technical resources.
Does Bad Customer use algorithms to detect fraud?
No, Bad Customer explicitly states that it *doesn't* use algorithms. It relies on identifying customers with a history of chargebacks on other sites.
Can Subuno automatically cancel suspicious orders?
Yes, Subuno allows merchants to automatically reject/hold orders based on order characteristics, including risk scores, velocity, and address mismatches.
How up-to-date is Bad Customer's blacklist of 'bad' customers?
The provided information does not specify how frequently Bad Customer's blacklist is updated or the source of its data. This is a critical factor to consider when evaluating the app's effectiveness.
Is Subuno reliant on a pre-existing blacklist, like Bad Customer?
No, Subuno is a rules-based fraud prevention platform. While it might leverage blacklists as part of its rules, it is not solely reliant on them. It offers a broader range of fraud checks and customization options.
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