11za ‑ WABA API vs Loyal • Customer Segmentsfor Shopify (2026)
In 2026, Shopify merchants choosing between 11za ‑ WABA API and Loyal • Customer Segments face a decision between a WhatsApp marketing suite and a customer segmentation tool. 11za aims to enhance omnichannel presence via WhatsApp for abandoned cart recovery, order updates, and customer support automation using chatbots. It emphasizes increased engagement through customizable chat widgets and the WhatsApp Green Tick. Loyal • Customer Segments, on the other hand, focuses on improving customer retention through targeted email campaigns and personalized experiences by segmenting customers based on recency, frequency, and monetary value, integrating primarily with Klaviyo. The core difference lies in the platform: 11za is entirely WhatsApp-centric, promising streamlined communication, reduced COD risk, and a shared team inbox for enhanced customer service. Loyal • Customer Segments uses Shopify data and email marketing (specifically Klaviyo) to improve loyalty. This makes 11za ideal for merchants heavily invested in WhatsApp marketing and customer service, while Loyal • Customer Segments caters to those prioritizing email marketing and data-driven customer segmentation within the Shopify ecosystem.
At a Glance
11za ‑ WABA API
0 reviews
Loyal • Customer Segments
10 reviews
Detailed Overview
11za ‑ WABA API
With WhatsApp marketing suite, recover abandoned carts and use chatbots to improve TAT & CSAT
Key Features
- Reduce abandoned carts, confirm orders & track updates by WhatsApp notifications
- Set up auto-replies, send personalized WhatsApp broadcasts to all your customers
- Effortlessly showcase your products using the WhatsApp Catalog
- Provide customer service by utilizing our shared team inbox
- Engagement Inceased by using customizable WhatsApp chat widgets
Loyal • Customer Segments
Segment and target your most valuable customers. Improve retention via tailored email campaigns.
Key Features
- Customer Segmentation – Segment customers by their loyalty
- Store Analytics – Monitor your customer lifetime value and retention rate
- Automatic Customer Tagging – Directly in Shopify
- Weekly Email Summary – See how your customer base and retention changed weekly
- Integrations – Sync segments into your email marketing tools like Klaviyo
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating 11za ‑ WABA API0/5 Loyal • Customer Segments5/5 | ||
| Reviews | 0 | 10 |
Reviews 11za ‑ WABA API0 Loyal • Customer Segments10 | ||
| Primary Channel | Email (via Klaviyo) | |
Primary Channel 11za ‑ WABA APIWhatsApp Loyal • Customer SegmentsEmail (via Klaviyo) | ||
| Focus | Omnichannel Communication & Automation | Customer Segmentation & Retention |
Focus 11za ‑ WABA APIOmnichannel Communication & Automation Loyal • Customer SegmentsCustomer Segmentation & Retention | ||
| Key Features | Abandoned Cart Recovery, Chatbots, Broadcasts | RFM Segmentation, Automatic Tagging, Store Analytics |
Key Features 11za ‑ WABA APIAbandoned Cart Recovery, Chatbots, Broadcasts Loyal • Customer SegmentsRFM Segmentation, Automatic Tagging, Store Analytics | ||
| Integrations | WhatsApp API (WABA) | Klaviyo |
Integrations 11za ‑ WABA APIWhatsApp API (WABA) Loyal • Customer SegmentsKlaviyo | ||
| Target Merchant | Businesses prioritizing WhatsApp marketing and customer service | Businesses heavily reliant on email marketing and customer segmentation for retention |
Target Merchant 11za ‑ WABA APIBusinesses prioritizing WhatsApp marketing and customer service Loyal • Customer SegmentsBusinesses heavily reliant on email marketing and customer segmentation for retention | ||
| Value Proposition | Increased Sales, Improved Customer Service, Reduced COD Risk | Improved Customer Retention, Targeted Marketing, Increased Customer Lifetime Value |
Value Proposition 11za ‑ WABA APIIncreased Sales, Improved Customer Service, Reduced COD Risk Loyal • Customer SegmentsImproved Customer Retention, Targeted Marketing, Increased Customer Lifetime Value | ||
Our Verdict
Loyal • Customer Segments, despite being reliant on Klaviyo, appears to be the more reliable option at first glance given its perfect rating and positive reviews. It is ideal for merchants already invested in Klaviyo and focused on improving customer retention through targeted email marketing and data-driven segmentation within the Shopify ecosystem. 11za ‑ WABA API presents a higher risk due to the absence of reviews and its dependence on WhatsApp's API.
However, if a merchant is deeply committed to WhatsApp as a primary communication channel and seeks to automate customer service and order updates on that platform, then 11za could be a worthwhile, although riskier, investment. Businesses heavily reliant on phone communication and willing to be early adopters might find it helpful, but should carefully vet the app and monitor its performance closely. Due to the rating discrepancy, it is advised to choose Loyal unless the merchant has a very specific focus on WhatsApp and the willingness to risk an unproven app.
Common Questions
Which app is easier to use?
Based on reviews and descriptions, Loyal • Customer Segments likely offers a simpler setup given its focus on Klaviyo integration and automatic tagging. 11za, with its broader range of features and reliance on the WhatsApp API, may present a steeper learning curve and require more technical expertise.
Which app is more focused on increasing sales?
Both apps aim to increase sales. 11za directly targets sales through abandoned cart recovery and promotional broadcasts on WhatsApp. Loyal • Customer Segments indirectly increases sales by improving customer retention and targeting loyal customers with tailored email campaigns.
Can I use both apps together?
Potentially, yes. However, they operate in different channels. Loyal • Customer Segments works primarily within Shopify and email, while 11za is focused on WhatsApp. Combining them would require a coordinated omnichannel marketing strategy.
Which app provides better customer support?
11za describes its app to provide customer service through a shared team inbox in WhatsApp. Loyal uses Klaviyo to send promotional emails, however, the app description does not mention it offering customer support. 11za focuses on automating customer support directly within WhatsApp.
How does each app integrate with other marketing tools?
Loyal • Customer Segments directly integrates with Klaviyo for email marketing. 11za relies on the WhatsApp Business API (WABA) for its functionality and connectivity to WhatsApp. There is no mention of integration with other general marketing tools other than the WhatsApp platform itself.
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